The Adventures Of Huckleberry Finn By Susan B Anthony

Susan B Anthony once said, â€Å"Men, their rights, and nothing more; women, their rights, and nothing less. For decades now, our society has been dealing with gender inequality. Most men wouldn’t care about this issue because their lives aren’t being impacted by this. Women have been, and are still facing discrimination against their gender. The inequality negatively influences a woman’s life at home, school, and at work. It also limits the things that they are capable of doing and it violates their human rights. Compared to how it was back then, there has been a great amount of change in our society, but men are still preferred over women in most situations. In society, there are usually certain expectations of men and women and there are certain ways that both genders do things. A major novel that we read for HWOC was The Adventures of Huckleberry Finn. The main themes for this book were racism and slavery, but once we talked about the book in details, we realized there were also a few pieces of evidence of gender inequality. When Huck was pretending to be a girl named Sarah Williams in order to cover his identity, he was sewing with a woman when she said, â€Å"You do a girl tolerable poor, but you might fool men, maybe. Bless you, child, when you set out to thread a needle don’t hold the thread still and fetch the needle up to it; hole the needle still and poke the thread at it; that’s the way a woman most always does, but a man always does t’other way.† (57,58). By saying this,Show MoreRelatedWhat It Means For The American Identity2100 Words   |  9 Pagesthe pursuit of happiness†. By the given nat ure of education, the next focus for the fundamentals in the American Identity is opportunity. The established rules of equality were gender and race based. With the pursuit of education came equality. Susan B. Anthony and Mark Twain can be seen as historical figures to equality. Equality between the sexes and between races is vital for a society to be able to move forward and flourish. Throughout history, America has been through many tests. The recent trialRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagescentury)[18] Parzival, by Wolfram von Eschenbach (early 13th century) Sir Gawain and the Green Knight (late 14th century) Lazarillo de Tormes (1554)[19] 17th century[edit] Simplicius Simplicissimus, by Hans Jakob Christoffel von Grimmelshausen (1668) The Adventures of Telemachus, by Franà §ois Fà ©nelon (1699) 18th century[edit] The History of Tom Jones, a Foundling, by Henry Fielding (1749)[20] Candide, by Voltaire (1759) The Life and Opinions of Tristram Shandy, Gentleman, by Laurence Sterne (1759)[20] EmileRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 PagesA quester b. A place to go c. A stated reason to go there d. Challenges and trials e. The real reason to go—always self-knowledge 2. Nice to Eat With You: Acts of Communion a. Whenever people eat or drink together, it’s communion b. Not usually religious c. An act of sharing and peace d. A failed meal carries negative connotations 3. Nice to Eat You: Acts of Vampires a. Literal Vampirism: Nasty old man, attractive but evil, violates a young woman, leaves his mark, takes her innocence b. Sexual implications—a

Anti ­ Semitism Is Prevalent Throughout The World

Anti ­Semitism has been prevalent throughout the world for centuries. There is something about the Jewish race that makes them a target. The cause towards this hostility can be looked at both through religious and through other motivations. They have been treated like scapegoats during predicaments that did not even involve them. The ritual murder accusation at Blois, France in 1171 for example is one of the first cases of blood libel in Europe for which technically isn t even a practiced ritual by the Jews. Even though this happened a few decades after the Jews of Norwich, England were accused of the same crimes; there has been neither proof that a crime has been committed nor any reports of a missing Christian child in either case. This leads to the notion that Anti ­Semitism can either be based on religious reasons or other stereotypes. Based off of the primary source, the Jewish community of 40 can be looked at as a martyred group for their religion in which they died for noble reasons (Jacob, 1). Medieval Jews were religious outsiders in a highly populated Christian world. Medieval Anti ­semitism was unpredictable and varied from location. The views and attitudes of leaders such as kings, lords or the clergy was a crucial factor on how Jews were treated and viewed in the area they resided. They also had to reside in areas separate from Christians even though they were able to live, work and conduct business. It wasn’t a big mystery to see why Jews were

None Provided8 Argumentative Essay Example For Students

None Provided8 Argumentative Essay Death of a Salesman is a play by Arthur Miller. It takes place in New York. Itis about a man named Willy Loman. He has been traveling salesman for theWagner Company for 34 years. He has a wife named Linda, and two sonsnamed Biff and Happy. Happy lives in New York, and works in a departmentstore. After 14 years, Biff finally comes home, looking for a job in New York. Willy is so happy that his sons are with him, that he decides to ask his Boss ifhe can have a job in New York, rather than New England. Instead, Willy getsfired. Willy then asks his friend Charley for fifty dollars, and Charley offersWilly a good job in New York. Willy refuses, and leaves to go meet his sons ina restaurant. Later on, after they have gone home, Willy commits suicide,because with the insurance money, he feels that Biff could be such amagnificent person. Willy Loman came back home after having left for NewEngland one day. He is a traveling salesman for the Wagner Company. Hiswife Linda is at home, and he tells her how he hasnt been able to keep hismind on driving. He starts daydreaming, and his car just swerves off to the sideof the road. He asks about their son Biff, who hasnt been home in over 14years. He is visiting in New York, and is staying with them. Willy startsdaydreaming about when Biff was a senior in high school, and was in a bigfootball game. People were co ming from all over to offer him scholarships. Butsomething happened that year, because Biff was never able to find himself. Now that Biff is in New York, him and his brother Happy are trying to think ofa job that Biff could get in New York. They decide that he could ask Mr. Oliver, a man Biff used to work for. He wants to ask him for a loan of tenthousand dollars, so that Biff can start his own business. When they tell theirfather about their plans, Willy is ecstatic. He thinks they could conquer theworld. He reminds them that the most important thing in life is to be well-likedand to have personal attractiveness. Willy is so happy that his two sons aregoing to have a business together, that he decides to go ask his boss, HowardWagner, for a job in New York. Howard tells him there is no room for Willy inNew York, and then tells him that he can no longer work in New Englandbecause he is doing harm for the company. Willy goes to an old friend toborrow money. His name is Charley. Willy tells Charley that he has been fired,and Charley offers him a job in New York. But Willy declines. Earlier, Biff hadgone to see Oliver about the loan. He waited all day to speak to Oliver, andthen when he finally got to see him, Oliver didnt even recognize Biff. Biff thenrea lizes that his whole life has been a ridiculous lie. Later on, when Biff meetsHappy in a restaurant, he tells Happy about what happened. Happy suggeststhat Biff not tell Willy about it, and instead tell him a nice story instead. WhenWilly gets to the restaurant, Biff tries to explain to him that he had neverworked as a salesman with Oliver, and that he was only a shipping clerk. ButWilly tells his boys he wants to hear something good, because he just got fired. .u207435db860a857f556e05e5c9e017ed , .u207435db860a857f556e05e5c9e017ed .postImageUrl , .u207435db860a857f556e05e5c9e017ed .centered-text-area { min-height: 80px; position: relative; } .u207435db860a857f556e05e5c9e017ed , .u207435db860a857f556e05e5c9e017ed:hover , .u207435db860a857f556e05e5c9e017ed:visited , .u207435db860a857f556e05e5c9e017ed:active { border:0!important; } .u207435db860a857f556e05e5c9e017ed .clearfix:after { content: ""; display: table; clear: both; } .u207435db860a857f556e05e5c9e017ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u207435db860a857f556e05e5c9e017ed:active , .u207435db860a857f556e05e5c9e017ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u207435db860a857f556e05e5c9e017ed .centered-text-area { width: 100%; position: relative ; } .u207435db860a857f556e05e5c9e017ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u207435db860a857f556e05e5c9e017ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u207435db860a857f556e05e5c9e017ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u207435db860a857f556e05e5c9e017ed:hover .ctaButton { background-color: #34495E!important; } .u207435db860a857f556e05e5c9e017ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u207435db860a857f556e05e5c9e017ed .u207435db860a857f556e05e5c9e017ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u207435db860a857f556e05e5c9e017ed:after { content: ""; display: block; clear: both; } READ: The story of Romeo and Juliet EssayBiff cant believe that the company fired Willy. He keeps trying to tell Willy thetruth about the interview, but Willy doesnt listen. He pretends that Oliver hadremember Biff after all those years, and how Oliver threw his arm around Biff. Biff screams out that he cant talk to Willy. Willy leaves and goes to thebathroom. Biff asks Happy to stay and wait for him. Biff leaves, and Happyfollows. He brings along two girls that he picked up earlier. When Willy comeout of the bathroom, he sees that his boys left. He leaves the restaurant, andgoes to the store to look for seeds. Biff finds Willy in the garden planting theseeds. Biff explains to him that he has to leave, and he wont be coming back. Biff tells him that he has stolen himself out of every good job since highschool. Biff starts crying, and then Willy sees that he was wrong when hethought that Biff had been intentionally hateful towards him. He then realizesthat Biff loves him. Later that night, Willy kills himself in a car accident. A fewdays later, at Willys funeral, no one came. Willy died a forgotten man. Deathof a Salesman was a great book. It was a little hard to follow, because it had alot of flashbacks, and sometimes it was difficult to figure out what time period itwas in. At the end of the book, Willy kills himself, and no one but his familycame to his funeral. All his dreams about being well-liked were phony, becausethe truth was that he wasnt very well-liked at all. It is a book about thecommon man being defeated by a society which drains the common man ofhis energy, and then drops him. Bibliography:

Twitter report Essays - Social Networking Services, Real-time Web

Twitter is a way of connecting with people who have the same interest as you or who might be curious in what you have to say or what you are interested in. It can be utilized for such things such as promoting your blog. It?s known for making announcements and other things such as small post. People can also creatively use, an example is I see those who tweet about traffic jams which can help followers know what freeways are better or what to expect when travelling. Really to be honest the difference that I see with twitter and other social media is that there isn?t any interaction between people as there is on facebook. Also you can?t have a whole collection of your pictures as you could on facebook. Nothing personal against those who like twitter but it?s boring to me; I find sites like facebook and tumblr more interesting. My reason for this is because there is not much to do as there is on facebook as in communication and other interactions. I understand that twitter is great for people who are always on the go, but I also think that at sometimes it?s redundant. You see a tweet from the same person within minutes as the first one and at times it gets really annoying that?s why I believe blogs such as tumbler, or facebook are better than twitter.

Assess individual in health care Essay Example

Assess individual in health care Paper UNIT 18 1. 1 Compare and contrast the range and purpose of different forms of assessment. Prior to moving into an organisation all individuals are assessed as are the care providers to ensure that placements can meet and preferences of the individuals. The organisation conducts independent assessments by a qualified key member of the team to assess the needs and preferences of the individual to ensure that the organisation have the facilities and resources to cater for them. The key areas for assessments for needs and preferences would be: †¢EMOTIONAL †¢PHYSICAL †¢SOCIAL †¢LEISURE Key professionals then hold a Care Planning Assessment (CPA) meeting along the individual to discuss the outcomes of assessments. Active support is provided holistically within a role package for all individuals for all aspects of living. This is implemented through means of care plans and structured weekly planners. Before an individual is identified as needing specialist care and support, they must undergo a series of assessments. These assessments may not diagnose  a learning disability, but they do decide whether the individual will receive social care. This explains the types of assessment an individual may undergo, including: Official process or corporate screening procedures Clinical assessments Behavioural assessments Holistic assessments Person Centred Planning (PCP) Comprehensive assessments and care plans Prev Page Next Page View as single page Search TOPICS IN THIS DOCUMENT Assessment, Health care, Healthcare, Management, Nursing care plan, Risk, Risk assessment, Risk management RELATED DOCUMENTS Health care ? Name: ID: Module: Developing Counselling Skills in Health and Social Care Contents Introduction In any health and social care setting, employees at all levels will be required to listen to patients, clients, their friends and relatives expressing their views, concerns and emotions. These can be complex and sometimes difficult interactions; therefore it is 5988 Words | 8 Pages READ FULL DOCUMENT health Social care ? Unit 4222-222 Suport individuals to eat and drink. 222-1 Be able to support individuals to make choices about food and drink. 1. 1 Establish with an individual the food and drink thay wish to consume. We will write a custom essay sample on Assess individual in health care specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assess individual in health care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assess individual in health care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1.2 Encourage the individual to select suitable options for food and drnk. 1. 3 Describe ways to resolve any difficulties or dulemmas about the choice of food and drink. 1. 4 Describe how and when to seek additional guidance 5988 Words | 2 Pages READ FULL DOCUMENT Health Care Communication Communication is ongoing. It can be verbal or nonverbal. In the health field the way nurses communicate with patients will determine how the patient recovers. A patient who feels cared for by his or her nurse is willing to do what the nurse asks because they trusts what she says is true, and will be more willing to participate with treatment. The patient who is distrusting of their nurse will not be compliant or may not take part in self-care. Nurses communicate 5988 Words | 5 Pages READ FULL DOCUMENT suggestions Canada health care ? MGEC34: Economic of Health Care Professor: Michele Campolieti Communication Assignment: Suggestions of Future Development of Canadian Health Care System and Health Insurance Industry Received: March 18th, 2013 There are several economic aspects that policy makers in Canada can learn from the models described in this essay. These economic aspects come from 5988 Words | 3 Pages READ FULL DOCUMENT Assess the Individual in a Health and Social Care Setting Unit 518 Assess the individual in a health and social care setting Compare and contrast the range and purpose of different forms of assessment The assessment process is the back bone to any package of care and it is vital that it is personal and appropriate to the individual concerned. Although studies have found that there is no singular theory or understanding as to what the purpose of assessment 5988 Words | 2 Pages READ FULL DOCUMENT Assess The Individual In A Health And Social Care Setting ? Assess the individual in a health and social care setting 1. Understand assessment processes 1. 1 Compare and contrast the range and purpose of different forms of assessment There are many forms I use to assess an individual’s needs. The first bit of the information comes from Derby City Council, which is called a outcome based support assessment. This is what they use to identify someone’s needs and how much 5988 Words | 4 Pages READ FULL DOCUMENT health and social care ? CU1532 promote equality and inclusion in health, social care or children’s and young people’s settings 1. 1Diversity: Diversity is where no two people are the same, we all have characteristics that make us unique: age, culture; disability (mental, learning, physical), education, ethnicity, gender, language(s) spoken, marital/partnered status, physical appearance, race, religious beliefs, sexual orientation. Equality: Equality mean no matter how different we are 5988 Words | 3 Pages READ FULL DOCUMENT P3 health and social care trends of health and ill health among different social groupings. I will talk about each pattern and trend in its own paragraph, Social class, Gender, Ethnicity, Age and Geographical location. I will talk about the links between these to health issues. I will back these up through the use of evidence such as statistics. I will then conclude what I have found out. Firstly I will talk about each pattern and trend. Social Class Social class helps to 5988 Words

Brand Marketing and Communication Challenges for Mercedes

Brand Marketing and Communication Challenges for Mercedes Branding, marketing and communications are critical aspects of any business. These elements carry the message that a company hopes to send to its potential and existing clients. These three aspects of business are vital for successful relationships with clients.Advertising We will write a custom essay sample on Brand Marketing and Communication Challenges for Mercedes-Benz specifically for you for only $16.05 $11/page Learn More The purpose of this paper is to examine the fundamentals of branding, marketing and communications in an effort to identify the challenges businesses face in their implementation. Based on this examination, the paper will investigate how Mercedes-Benz handles the associated challenges, and the lessons that other businesses can learn from Mercedes-Benz. Fundamentals of Branding Branding refers to the effort an organization puts towards differentiating itself and its products from its competitors. On the other hand, a brand is a specif ic product, organization, or item. Any misconception about these two concepts can lead to strategic blunders. Building a brand is not necessarily the same as branding, but it involves branding. Effective branding requires the use of several elements. These elements include a logo, sounds, colors, and a slogan of a brand. Branding is about using these elements, alongside others to create a unique set of attributes for a product. Collectively, the brand elements can help a product to achieve brand personality. One of the important issues to consider during the branding process is developing the brand definition. A brand definition is a succinct expression of what constitutes the brand. It is important to develop a brand definition early in the branding process because it helps the team dealing with the process to choose the elements they need to emphasize. The final concept for consideration in the branding process is brand focus. Many branding efforts fail because of lack of focus. B rands with a high level of focus tend to have greater success in the market. Whenever organizations use a single brand to represent a wide range of products, the brand fails to form a lasting impression in the minds of consumers. In other words, it lacks focus. The challenges associated with branding vary from business to business. In the context of the analysis presented above, these challenges fall into four categories. The first category of challenges relates to the challenge of distinguishing between brands and branding. Essentially, all products are brands.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, not all products have undergone branding. In the first case, firms spend money on RD and come up with a product that meets perceived consumer needs. All efforts that go into product development build the brand. However, branding requires the firm to take this message to the consumer. The second challenge arises from the choice of brand elements needed to communicate the features of the brand. The choice of colors, logos, taglines, and sounds associated with a brand can mean the difference between successful branding and poor branding. Many firms fail to find ways of developing brand elements that stand out because of the failure to appreciate their impact on branding. The third challenge that firms face when carrying our branding exercises is failure to define their brand. The basis for this failure is the inability or unwillingness to choose the most important aspects of the brand. Products can meet several needs, and the creators usually want consumers to understand all these capabilities. However, communicating all the features of the brand at once results in blurry communication. The final challenge that firms face when carrying out branding exercises is lack of focus. Many firms believe that developing new brands from scratch is expensive. Therefore, they create new product lines under established brands. However, splitting the focus of a brand can lead to erosion of the value of the brand. Mercedes-Benz handles its branding effectively. Anyone who hears of the name Mercedes-Benz thinks about a stylish high-end car that will cause heads to turn. The branding success of Mercedes-Benz can help other firms make branding decisions. Mercedes-Benz is a respected brand because of its long history. The company has a very strong brand reputation based on superior performance, and stylish designs. The choice of brand elements for the Mercedes-Benz reflects the clarity of thinking in the branding process. The company decided to use the three-pointed star as its logo early in the twentieth century, and still uses it to date. In addition, the company’s tagline, â€Å"the best, or nothing† clearly shows it is intentionally positioning itself as a top-of-the-range product. From the onset, the makers of the Mercedes-Be nz were keen to have a clear definition of their product. Mercedes-Benz did not start as a low-end model. From inception, its makers were targeting the high-end market even when the motor industry was nascent. This means that the brand definition for the Mercedes-Benz automobiles has not changed since its inception.Advertising We will write a custom essay sample on Brand Marketing and Communication Challenges for Mercedes-Benz specifically for you for only $16.05 $11/page Learn More Fundamentals of Communication Communication in business is a sensitive component of service delivery. With the advent of the internet, the number of communication channels has increased. In addition, the traditional channels have also become more efficient at delivering large quantities of information. For instance, television channels nowadays have news anchors reading the news as ribbons run at the bottom of the same screen. In many instances, the item the anchor reads is usua lly not the same as the items on the ribbons. The amount of noise in communication channels is also on the increase. TV commercials are too many. Advertisements on billboards compete with those in newspapers and magazines, as well as those on branded accessories. The bombardment of commercial messages is so high that people have adapted by filtering adverts out of their minds. The internet on the other hand has created new communication channels within the last two decades. Social media is the most popular form of communication today. Email is still used by many businesses to communicate with clients, and for marketing. In addition, the internet has made it possible for people to communicate using Voice over Internet Protocol (VoIP) through services such as Skype. Instant communication is also available via both text and video chat. All these options are available to small and large firms. The challenges that many firms are facing include getting through to potential customers, publ ic relations (PR), and choosing an effective mix of communication channels. The challenge of getting through to potential clients arises from information overload. The ease of communication facilitated by technology is overwhelming people with information. An analysis of the information sources that people deal with on any day shows that a typical consumer must distinguish from thousands of messages on a daily basis. Consumers have developed defense mechanisms that enable them to switch off messages that do not stand out. The impact of this on advertising is that if a communication medium fails to capture the attention of customers, it is a total waste. The second challenge that firms face is PR management. PR is an important component of business communication. The increasing influence of social media platforms and the increasing ease of online publishing have complicated the work of PR managers. A firm’s reputation may suffer irreparable damage if it fails to monitor the is sues clients raise in the social media. This is even more challenging for small firms because they cannot afford to retain full time PR professionals to monitor their online reputation. Bigger firms either hire the services from PR firms or employ people to manage their social media activities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third challenge associated with communication that many firms must deal with is determining an effective mix of communication channels. There is a multiplicity of channels, and the level of effectiveness of each channel varies. The lessons that other firms can learn from Mercedes-Benz when it comes to communication include the following. First, Mercedes-Benz advertises its vehicles in niche markets. This reduces the wastage associated with untargeted advertisements. The company advertises its cars through its website, in car magazines, and on high-end television channels. The communication channels chosen by Mercedes-Benz are based on the brand positioning of the vehicles. Secondly, the company manages its PR activities internally because it can afford to hire PR professionals. The lesson here is that even if a firm cannot hire PR professionals, it can outsource online monitoring to PR firms. Thirdly, Mercedes-Benz uses an optimized list of communication channels. Mercedes-Benz has a strong social media presence, with YouTube channels, Facebook pages, and Twitter accounts. In addition, Mercedes-Benz publishes information in conventional media such as car magazines, business magazines, and television. The lesson here is that every firm must strive to find the best mix of communication channels in order to communicate effectively with all its clients. Fundamentals of Marketing Marketing is making the consumer aware of the presence of a product, with the aim of making a sale. Making sales is not the immediate concern of a marketing effort. However, the marketing cycle ends with the successful conversion of prospective customers, to paying customers. Marketing approaches vary depending on the products on offer. The two main choices in terms of overall strategy are whether a company should use mass marketing or niche marketing strategies. Mass marketing usually applies to fast moving consumer goods. Niche marketing on the other hand concentrates on specific mar ket segments. The role of marketing is to inform consumers about the availability of products that can meet a need in their lives. This is the informational attribute of marketing. However, marketing also aims at turning uninformed consumers into potential customers. The work of a marketer is to ensure that when the consumer needs the product, he will turn to the brand that the marketer introduced. The development of marketing strategies usually depends on the four Ps. The four Ps are product, price, placement, and promotion. The Product is the brand sold to consumers. Price is the cost a consumer will pay to acquire the product. Setting a price is a process that involves an evaluation of the value customers attach to the product, against the cost that it takes to produce the product. Pricing is an experimental process aimed at making the most, without scaring off customers. Placement is the location customers find a product. Mass marketing usually goes hand in hand with mass availa bility of a product. Niche marketing on the other hand goes hand in hand with niche placement. Promotion refers to the element of marketing that encourages consumers to make a purchase. Marketing is very challenging because of the limited data available to marketing professionals at the beginning of marketing campaigns, especially when introducing new products. The projections developed by marketers depend on past trends. Fundamental shifts in the market can erode the value of reasonable projections. Many firms also face challenges associated with how to position their products. At time is it unclear which strategy will yield the best results. If a firm is capable of reducing manufacturing costs to a minimum, then it can survive as a low cost producer with a mass-market orientation. This position has risks associated with competition because competitors can copy the business model. On the other hand developing a product that consumers will be willing to pay a premium requires more r esources for RD, and very strong branding. Firms that try to get into premium markets without a strong financial base run the risk of making huge losses. Many firms also struggle when it comes to placing their products. Product distribution is very challenging especially for startups. It is expensive to set up distribution points and it is very difficult to get shelf space in existing retail avenues without a product that has a proven record of accomplishment. The challenge of promotion relates to making the appropriate choices in regards to promotion tactics. Often, a good strategy needs time and money to develop. The lessons that firms can learn from Mercedes-Benz are as follows. First, focusing on developing a strong brand can be costly in the short term but is a very good strategy for generating long-term growth. Secondly, marketing needs to be aligned with the overall strategy of the business. Mercedes-Benz vehicles have always been developed for the high-end market and the mar keting strategies used reflect this choice. Priority Areas for Action In the context of the above discussions and the lessons derived from the business practices of Mercedes-Benz, the following are the priority areas that all firms need to prioritize. On branding, any firm that does not have a branding strategy needs to think about it. In this regard, there is need to define the attributes of the brand. This requires making a deliberate choice when picking the brand element such as logos and taglines to ensure that they reflect the central message the company want to send to consumers. On communication, the challenges that firms must deal with have increased in tandem with the growth of the IT sector. The first communication priority area for firms is defining the central message of the brand. Secondly, firms must choose the right mix of communication channels to handle communication. PR management is also a priority area because of the high impact of bad press on a company. In the area of marketing, the priority areas are as follows. First, every firm must define its marketing target, and the best pricing. Novel items work well in the high-end market, while daily use items work well in the mass-market, where price may be a key factor for consumers. The second area of interest for firms in marketing should be the application of the four Ps of marketing. These four Ps will help every firm to determine the specific issues needed to make the marketing effort a success. The firms must realize that the best long-term approach to marketing is the development of a strong brand. Reference List Ferrell, OC Hartline, MD 2008, Marketing Strategy, Cengage Learning, New York, NY. Holmes, D 2005, Communication Theory: Media, Technology, and Society, SAGE, London, UK. Mercedes-Benz 2013, Mercedes-Benz, https://www.mercedes-benz.com/en/. Thomas, A 2011, Strategies for Branding Success, eBooklt.com, New York.

Story of Ruth Research Paper Example | Topics and Well Written Essays - 1000 words

Story of Ruth - Research Paper Example Ruth and Naomi are two widows who were blessed with the love and kindness of Boaz. As Ruth was married into an Israeli family, her true and selfless devotion towards her mother-in-law depicts Ruth as true ancestor of David. As Naomi’s husband moved to Moab from Bethlehem along with his wife and two sons, the famine and other disasters were rampant in those times. The tragedy fell on Noami in an unkind manner as she lost her husband and two sons, after living in Moab for almost 10 years. Ruth was married to one of her sons. Naomi wanted to return to the god’s land Bethlehem, as she wanted the mercy of God to be with her. However, as she pleaded with her daughters-in-law to return to their mothers’ home in Moab, Ruth was not willing and went to Bethlehem along with Naomi. Thus began the journey of love and unselfish faithfulness towards God. The theological lesson in this chapter is to have faith in God and never abandon him, although the general feeling may be that God does not show any mercy. The famine of those times was responsible for such belief. However, the faith in God has forced Naomi and Ruth to return to Bethlehem for seeking the mercy of God. God blesses those who have faith in him. Ruth has provided the evidence of having selfless devotion towards God, as she was prepared to leave all her material belongings and go empty handed to Bethlehem along with Naomi.(Gordon, Book of Ruth Ch 1, nd) Faith moves mountains. In showing selfless devotion to God, many material assets are returned to the faithful, through the mercy of great lord.

Preparation for a Performance Review Essay Example | Topics and Well Written Essays - 3750 words

Preparation for a Performance Review - Essay Example I was able to achieve what I planned to do in the next six months regarding growth and stability for achieving a reputable position in the organization as well as developing the skills to work in a team. As a CIPD professional, it is one of the requirements for being an associate member of CIPD that the candidate should have good interpersonal and technical skills. In the past few months, I have been successful in improving my interpersonal and technical skills. Important Points for Future Now I need to make another plan of how to go about next six months and then make sure that my new plans are accomplished. My invitation for having a meeting was not accepted by two executives that I emailed, and now I need to send the initiation to more people or maybe I can use references to have an interview with an executive. I planned to conduct an interview to know about how employees work and behave in a professional working environment as well. From this interview, I wanted to do a gap analy sis and identify the areas for improvements in my personality. I have been successful in improving my communication skills as well as ability to work in teams and lead the team. Therefore the past few months have been exceptional in terms of improving my ability. However, it is critical for me to identify important points that I need to learn in future. For this, I will conduct a SWOT analysis of my personality and then will prepare another PDP for the development of next 12 months. Using SWOT analysis, I will be able to identify my weaknesses and strengths as well as the opportunities that I have along with the threats. SWOT Analysis Strengths To gel with other team members Effective team player Can... The module has helped me to know about the importance of CIPD and associated members of CIPD. This module has been useful in making me learn about the personal development. I have learned that it is a continuous process and the person has to continuously learn about developing the skills to become a successful professional. I learned that it is important to first identify, plan, take actions and then review these actions in order to consciously improve and become a successful professional. Therefore a person has to keep on improving and evaluating his skills and actions so that he can become a qualified person. Moreover, I prepared some SMART objectives in the module so that at the end of the module, I would be able to learn and develop my skills. The first part of the module also helped me in analyzing my personality, my strengths, and my weaknesses. By analyzing my own strengths and weaknesses, I was able to analyze what I need to learn in the next few months.

Critically examine the role of international credit in contemporary Essay

Critically examine the role of international credit in contemporary economies - Essay Example 2 Since September 24, 2001 ineligible due to overdue financial obligations to the PRGF Trust. Table 1. Country Coverage of the MDRI Eligible under the "MDRI-I Trust" (per-capita income at or below US$380) Eligible under the "MDRI-II Trust" (per-capita income above US$380) Countries that have benefited from MDRI as of end-September, 2008 "Completion point" HIPCs: 23 countries that have reached the completion point under the Enhanced HIPC Initiative Burkina Faso, Ethiopia, The Gambia, Ghana, Madagascar, Malawi, Mali, Mozambique, Niger, Rwanda, So Tom and Prncipe, Sierra Leone, Tanzania, Uganda Benin, Bolivia, Cameroon,Guyana, Honduras, Mauritania, Nicaragua, Senegal, Zambia Non-HIPC countries (2) with per capita income below US$380 and outstanding debt to the IMF Cambodia, Tajikistan Countries that will be eligible once they reach the completion point under the Enhanced HIPC Initiative "Decision point" HIPCs: 10 countries that have reached the decision point under the Enhanced HIPC Initiative Afghanistan, Burundi, Central African Republic, Chad, Democratic Republic of the Congo, Guinea-Bissau Guinea, Haiti, Republic of Congo Liberia 1 8 additional countries may wish to be considered for HIPC debt relief. They met the income and indebtedness criteria based on end-2004 data. Eritrea, Nepal, Togo Comoros, Cte d'Ivoire, Kyrgyz Republic, Sudan Precise data on the per capita income of Somalia are not available at this juncture. 1 Liberia has no MDRI-eligible debt to the IMF but is expected to receive additional beyond-HIPC debt relief from the IMF to fully cover its remaining eligible debt outstanding at the... "Decision point" HIPCs: 10 countries that have reached the decision point under the Enhanced HIPC Initiative Afghanistan, Burundi, Central African Republic, Chad, Democratic Republic of the Congo, Guinea-Bissau Guinea, Haiti, Republic of Congo 1 Liberia has no MDRI-eligible debt to the IMF but is expected to receive additional beyond-HIPC debt relief from the IMF to fully cover its remaining eligible debt outstanding at the completion point.

German People Benefit From The Nazi Rule History Essay

German People Benefit From The Nazi Rule History Essay The National Socialist Workers Party (Nazi Party) ruled Germany between 1933 and the end of World War 2 in 1945. Adolf Hitler was the leader of the Nazi party and imposed many new laws in Germany during this period. The impact of the Great Depression was still present in Germany at this time, and the German people were still being humiliated by the Treaty of Versailles. Hitler was willing to provide Germany with a new beginning. The unemployment rate in Germany decreased significantly during the Nazi Rule and Germans finally felt as if they lived in a stable society. However, these advantages to the German people came at a high cost. The Jewish race was discriminated, imprisoned, tortured and killed, woman lost their jobs, any opponents of the Nazis were persecuted, and the people of Germany were under complete control by Adolf Hitler and the Nazi Party. The effect of the Great Depression and the Treaty of Versailles left Germans economy in grave danger of bankruptcy. Prior to the Nazi Party becoming elected in 1933, the number of unemployed German people had reached 6 million.  [1]  However, uring the years of the Nazi rule, and by January 1939, the unemployment in Germany went down to only 302,000  [2]  . This was a result of Hitlers plans to recreate Germany into an autarky and self-sufficient nation  [3]  , where Germany would no longer depend on other nations to aid in the re-building of the German economy. The National Labour Service sent men on public work projects to build motorways and autobahns. On the 9th June 1933 Hitler introduced an Employment Law  [4]  that would focus on a major program of public works to create further jobs for the German men. An example of this was the recreation of the railways in Germany. Also, one of Hitlers most sought after plan for Germany was rearmament. Hitler introduced a re armament programme and commissioned the building of the first autobahns (motorways). In 1935 Hitler introduced conscription into Germany  [5]  . This further reduced unemployment and opened up additional work opportunities. Due to the need for weapons, equipment and uniforms, more jobs were created. Also, when Hitler decreed that Germany would have a world-class air force (Luftwaffe), engineers and designers gained new job opportunities. Although living standards were still low, the German population was grateful of the new job opportunities that the Nazi Party had created in Germany. As well as bringing employment and economic recovery to Germany, these benefits of the Nazi rule boosted Hitlers popularity because they encouraged national pride. The German people began to feel that their country was finally emerging from the humiliation of World War 1 and the Treaty of Versailles, and putting itself on an equal footing with the other great countries. To gain further popularity in the Germany economy Hitler arranged for many German families to go on cheap holidays. He wanted to be seen as rewarding those who worked hard. The German historian, Albin Gladen wrote in his book Geschichte der Sozialpolitik in Deutshlandà ¢Ã¢â€š ¬Ã‚ ¦ Hitlers accession to power improved the psychological climate incredibly, exerting beneficial influences on the propensities to consume and invest  [6]   Gladens By 1939 the German people had benefitted from the reduction of unemployment; however it came at great consequences. Trade unions throughout Germany were banned, as well as the right to strike. By 1938 unemployment was almost vanished from Germany, but workers no longer had the right to quit. Labour books were introduced in 1935 and only allowed men to be hired by a new employer if their previous employer approved.  [7]  The working men of Germany benefitted from the new job opportunities that the Nazi party had provided, because it led to a higher income, and gave hope to Germany. However the consequence was their right of freedom being taken away. Although many German people advantaged greatly from the rapid decrease of unemployment, not all Germans benefitted. Woman and Jews were put out of work. One of the most respected principals of the Nazi regime was to return German woman to their proper place in society. This was associated with the famous three Ks: Kinder, Kà ¼che, Kirche.(Children, Cooker, Church).  [8]  In 1933 woman were forced out of their careers, some of whom were professionals, such as lawyers or doctors. For women, the Nazi rule in Germany didnt benefit the needs of the women. Through the Nazi Partys plan to build a greater Aryan Germany, German woman were demoted to the kitchen, going to church, and producing blonde, blue-eyed Aryan German babies to spread the glory of the 1000-year Reich  [9]  . As an incentive, if women were to produce eight children, they received a gold medal of honour from the Nazi party  [10]  . During the Nazi rule in Germany throughout the 1930s, the woman benefitted in t hat they were able to be stay-at-home mothers and look after the family home. However, for the women that previously had prestigious careers, they did not benefit from the Nazi reign as it took away their freedom and rights. Although the women were harshly prejudiced against, the Jewish Germans were widely discriminated against throughout the entire Nazi rule. Throughout the Nazi rule of Germany, the Jewish race was a group of people that had no benefit of the Nazi control. In 1925 Adolf Hitler wrote his well-known book Mein Kampf. In this novel Hitler spoke about how Germany should be one Aryan race, and that the Jews were trying to take over Germany with any means possible. He wrote: Was there any form of filth or crimewithout at least one Jew involved in it. If you cut even cautiously into such a sore, you find like a maggot in a rotting body, often dazzled by the sudden light a Jew.  [11]   As written throughout Mein Kampf Adolf Hitler blamed the Jews for all the misfortunes that Germany had suffered through. Hitler believed that Germanys loss in World War 1 was because of a Jewish conspiracy, the Treaty of Versailles was a conspiracy set by the Jews to bring Germany to its knees, and the hyperinflation in 1923 was a result of the international Jewish race attempting to destroy Germany  [12]  . During the Nazi Rule Hitler began to gain the publics agreement with his hatred towards Jews. Hitler ideologies that the Jews were to blame for Germanys economic problems spread throughout Germany and Jews began to become isolated from the rest of Germany. At first the Nazis destroyed Jewish owned shops, but leading up to 1939 the Jewish persecutions became more violent. On April 1st 1933  [13]  members of the Nazi party stopped Germans shopping in Jewish shops, and by 1934 all Jewish shops were marked with a yellow Star of David to indicate which shops were part of the J ewish conspiracy  [14]  . These small, but significant steps taken by the Nazi Party discontinued the economic flow of the Jewish people, as they were forced out of their jobs and lost all income. The hatred inflicted onto the Jewish race continued in school, and the Jewish children were no longer able to receive the same education that the German children were. Jewish children were ridiculed by teachers and beaten by other students and anti-Semitic ideas were taught to all school children  [15]  . These measures against the Jewish race significantly disadvantaged the German Jews and continued to lead them towards total isolation. On September 15th 1935 the Nazi party enforced the Nuremberg Law which legally isolated the Jews from the rest of Germany, and deprived them of their German citizenship  [16]  . The Nuremberg Law did not benefit the German Jews as it allowed Hitler to completely remove all Jewish rights of freedom. The night of the 9th of November 1938 (known as Kristallnacht or the Night of Broken Glass) started the destruction of Jewish shops, homes, cemeteries, schools and hospitals  [17]  . In two days, over 250 synagogues were burned, over 7,000 Jewish businesses were trashed and looted, dozens of Jewish people were killed, and Jewish cemeteries, hospitals, schools, and homes were looted while police and fire brigades stood by.  [18]   This began the violent behavior of the Nazi party against the Jewish population in Europe. The outbreak of World War 2 in 1939 allowed Hitler the freedom of bringing death and annihilation to all Jewish communities throughout Europe. Over the period of the Nazi rule in Germany, just under 6 million Jews were murdered.  [19]   Under the Nazi rule the unemployment was significantly decreased and the economy was stabilized, but it was at a cost to minority German groups. Many German people did benefit from the Nazi rule and preferred the stability offered by the Nazi rule compared to the instability of the Weimar Republic  [20]  . The Nazi party fixed the economic problems that Germany had encountered through the Treaty of Versailles and the Great Depression. Hitler was responsible for decreasing the unemployment rate from 6 million to only 300,000. However, the Nazi rule involved much persecution and rule through state terror and the loss of personal freedom. The woman, Jews and many other minority groups suffered throughout the reign of the Nazis. The positive achievements that Hitler and the Nazi party produced in Germany between 1933 and 1945 were a great accomplishment and benefit for the German people, however the terror, persecution, murder and deaths that were accounted at the Nazis hand outweigh ed the success of economic growth. When comparing these factors, the German people did not benefit from the Nazi rule to quite a significant extent. Word Count 1,517

Robotics-Advancement or Setback? :: Technology Technological Robots Essays

â€Å"Robotics-Advancement or Setback?† â€Å"When it comes to robots, reality still lags science fiction. But, just because robots have not lived up to their promise in the past decades does not mean that they will not arrive sooner or later. Indeed, the confluence of several advanced technologies is bringing the age of robotics ever nearer-smaller,cheaper, more practical and cost-effective†. This statement was taken from an article written by Jim Pinto titled, â€Å"ROBOTICS TECHNOLOGY TRENDS†. In order to better understand the age of Robotics and how they came about in the Manufacturing Industry, it is necessary to go back to the start of â€Å"automation† in industry. In 1907, Henry Ford announced his goal for the Ford Motor Company. His dream or goal was to build cars that every American could afford. At that time, automobiles were very expensive custom-made machines that only the rich could buy. Henry Ford knew that to make his dream come true that he would have to find a way really lower the cost of making cars but still be able to make a profit. Ford took the first step toward this goal by designing the Model â€Å"T†. The Model â€Å"T† was a simple, tough car, offering no factory options- not even choice of color. Henry Ford told his team that the customer could have any color that they wanted- as long as that color was black! The Model â€Å"T† was less expensive than most cars, but the majority of the people still could not afford to buy one. Ford realized that he needed a more cost-effective way to produce the car in order to lower the price enough to make it affordable for everyone. He and his team of experts looked at other Industries and found four principles that would make their goal of creating a less expensive car happen. These principles are as follows: inter-changeable parts, continuous flow, division of labor, and reducing wasted efforts. Using interchangeable parts meant making individual pieces of the car the same every time. At this time, each piece was hand-crafted-and no two pieces would be exactly the same. By using inter-changeable parts, any valve would fit any motor; any steering wheel would fit any car body. That idea would be used for all of the car parts. This meant improving the machinery and cutting tools used to make the parts. To improve the flow of the work that needed to be done so that one task was finished, another one began, with little time spent in set-up. Robotics-Advancement or Setback? :: Technology Technological Robots Essays â€Å"Robotics-Advancement or Setback?† â€Å"When it comes to robots, reality still lags science fiction. But, just because robots have not lived up to their promise in the past decades does not mean that they will not arrive sooner or later. Indeed, the confluence of several advanced technologies is bringing the age of robotics ever nearer-smaller,cheaper, more practical and cost-effective†. This statement was taken from an article written by Jim Pinto titled, â€Å"ROBOTICS TECHNOLOGY TRENDS†. In order to better understand the age of Robotics and how they came about in the Manufacturing Industry, it is necessary to go back to the start of â€Å"automation† in industry. In 1907, Henry Ford announced his goal for the Ford Motor Company. His dream or goal was to build cars that every American could afford. At that time, automobiles were very expensive custom-made machines that only the rich could buy. Henry Ford knew that to make his dream come true that he would have to find a way really lower the cost of making cars but still be able to make a profit. Ford took the first step toward this goal by designing the Model â€Å"T†. The Model â€Å"T† was a simple, tough car, offering no factory options- not even choice of color. Henry Ford told his team that the customer could have any color that they wanted- as long as that color was black! The Model â€Å"T† was less expensive than most cars, but the majority of the people still could not afford to buy one. Ford realized that he needed a more cost-effective way to produce the car in order to lower the price enough to make it affordable for everyone. He and his team of experts looked at other Industries and found four principles that would make their goal of creating a less expensive car happen. These principles are as follows: inter-changeable parts, continuous flow, division of labor, and reducing wasted efforts. Using interchangeable parts meant making individual pieces of the car the same every time. At this time, each piece was hand-crafted-and no two pieces would be exactly the same. By using inter-changeable parts, any valve would fit any motor; any steering wheel would fit any car body. That idea would be used for all of the car parts. This meant improving the machinery and cutting tools used to make the parts. To improve the flow of the work that needed to be done so that one task was finished, another one began, with little time spent in set-up.

How Does William Shakespeare introduce the themes of love and hate in Romeo and Juliet?

In Romeo and Juliet, Shakespeare shows beautifully constructed language in the Prologue and Act 1:1 to illustrate the love of the `star crossed lovers` and the hatred shared from the Capulet's and the Montague's, the ongoing rivalry over something feeble enough that it doesn't even need to be explained of how it came about. Throughout the play, we see how the love collides with the hate in a way that teaches the two households how imbecilic the situation is. Not only has Shakespeare used elegant language, but he has also used a number of techniques to present the key themes. The prologue, something that is already usually written as a love poem, has been interpreted in many different ways and as I read the script, I even think of other ways it could be displayed. The Prologue is traditionally 14 lines long, each line holding roughly 10 syllables each. â€Å"Two households, both alike in dignity.† The Rhyming scheme is A, B, A, B, C, D, C, D, E, F, E, F, G, G (the last lines ending on a rhyming couplet). There are four sections in the Prologue (traditionally in a sonnet), but Shakespeare has written it in a particular way so that it can be broken down into three sections. The different sections establish different things. The first one introduces the setting of the play â€Å"In fair Verona (where we lay our scene)† This shows the Prologue as being some sort of a trailer for the play. The next section familiarizes the plot and also involves some conflict into the story: the hate of the two households mixed with the love of the two teenagers. â€Å"Doth with their death bury their parents' strife.† This automatically throws caution to the audience and turns Romeo and Juliet from a regular play, into a love tragedy. Shakespeare allegedly wrote 37 plays and they have been broken down into three categories: Comedy, Historical and Tragedy. Tragedy is very affective because of the dramatic effects that can be produced from it. Shakespeare was masterful at involving different dramatic effects through techniques. A key contrast of tragedy and comedy is that the tragedy's main characters are often portrayed as very heroic and selfless ones, as to add the sense of seriousness to the script, whereas with his comedy plays, this of course did not matter. One of Shakespeare's techniques can be easily found in the Prologue and is reoccurring in Act 1:1 is the use of Oxymorons. An oxymoron is a phrase, usually two words placed next to each other in a sentence where the two words are usually contradictory. Oxymoron is an oxymoron in itself, for the oxy is Greek for sharp and moron is Greek for dull. An example of an oxymoron in the Prologue is: â€Å"The fearful passage of their death-marked love† The final section of the Prologue states that the decease of the â€Å"star-crossed lovers† that are Romeo and Juliet is the only way to end the rivalry. â€Å"Which but their children's end nought could remove.† The final three lines of this tantalising opening to the play are talking directly to the audience: â€Å"The which if you with patient ears attend.† This enforces the idea of the Prologue being a trailer even more. The originally chorus spoken Prologue has been interpreted in many different ways. In Franco Zeffirelli's 1968 version, the film opens with the Prologue being narrated. This is delivered calmly, as to give the fight as more of an jolt to the audience afterwards. Baz Luhrmann first presents the Prologue as a news report. This gives off a modern day equivalent of the Prologue, showing instantly how Luhrmann has decided to direct the film. After the news report, the prologue is repeated as an over voice. The voice gives off the same omniscient feel as in Franco Zeffirelli's version as it has been placed in the hands of Friar Lawrence. This is a cleverly picked character, as it is one who has an alliance with God, and therefore appears even more Godly. The Prologue is such a crucial element to the script, as it outlines the entire play and foreshadows future events; therefore the way different productions have presented is very important. Act 1:1 starts with Samson and Gregory in `a public place`, acting jokily and being troublesome. This is apparent from when `two serving men` from the house of Montague enter. Different interpretations of the characters entrances symbolize what the directors see the characters as. In Luhrmann's version, the Montague's and Capulet's are described as the â€Å"boys† giving the sense that the rivalry and arguments of the two households are pretty petty and childish. The `Montague Boys` act in a childish way themselves, which creates a great contrast to the other, deadly serious half of the scene. It also makes a huge contrast to the Capulets when they enter. Their characters are shown as unsympathetic, merciless and ruthless men. Luhrmann again represents the modern day version by setting the fight in a petrol station. Zeffirelli's version is much more minimalist. The entire scene is set in a market, where Sampson and Gregory and striding through arrogantly. As the two households meet eyes, each character's obnoxiousness increases. â€Å"Do you bite your thumb at us, sir?† â€Å"I do bite my thumb, sir.† This quarrel between Abram and Sampson opens the argument, unraveling the entire scene. Benvolio (a Montague), enters an argument and as Tybalt confronts, the fight commences. It is soon called to a halt, as the Prince arrives and attempts to make himself heard. Again, in this speech, Shakespeare uses something similar to an oxymoron – an antithesis. This is where the opposite words aren't necessarily placed together. He uses this is in the first line of his speech: â€Å"Rebellious subjects, enemies to peace.† â€Å"Profaners of this neighbor-stained steel† This is referring to their swords. This measly attempt to end a fight that has developed so greatly has failed, and so he tries again. Here we find another technique of Shakespeare. â€Å"Purple fountains issuing from your veins† Here he has used `fountains` as a metaphor for blood. A fountain, where water is provided, water is a traditional symbol of the source of life, so a fountain of blood is now transformed into an image of horror. Shakespeare also describes the quarreling households as `beasts` to denote his anger and how confused he is of such beastliness of them (this emotion is greatly shared with Romeo later in the play). â€Å"Throw your mistemper'd weapons to the ground.† The weapons are â€Å"mistempered† in the sense that they are angry, that is, used by angry men. In the Prince's speech, we encounter the first talk of past encounters of Montague and Capulet: â€Å"Have thrice disturb'd the quiet of our streets.† The â€Å"disturbance† has prevented any peace for the two households, but throughout the entire play there is not any word of how the disturbance came about to begin with. However, there are clues as to what it could be. For example, there is a running theme of religion throughout the play, with the powerful character of Father Laurence and the religious attitudes of the households, with the church being a reoccurring set; could religion be the reason for the rivalry? When the fight had been calmed by the Prince and when the air was cleared, Lady Montague asked: â€Å"O where is Romeo? Saw you him today?† Romeo, one who has not been involved in this `quarrel` in anyway, is still pining over his current love: Rosaline. As Romeo enters the scene, he is filled with love. As he talks with Benvolio, thoroughly disappointed with the fight that had just occurred, through Shakespeare, oxymorons are reintroduced. Romeo does not comprehend the ongoing rivalry, the torment and hatred and so he says: â€Å"Feather of lead, bright smoke, cold fire, sick health† This is poetically used to contrast the household's violence to his love for Rosaline. As the plot moves on, the love for Rosaline is replaced by Juliet, where the love is much greater, and as the love grows, uncannily, the rivalry grows at the same scale. The theme of Romeo's hastiness is clear as he jumps from love to love, and again clear as he rushes into marriage with Juliet. Romeo and Juliet has such a big mixture of emotions because it has three excessive themes that all join in together ruining the paths of each character. These themes are: tragedy, romance and rivalry and they keep Shakespeare's most familiar tragedy one of the most interesting and enchanting script of all time.

Serratia Marcescens Lab Report Essays

Serratia Marcescens Lab Report Essays Serratia Marcescens Lab Report Paper Serratia Marcescens Lab Report Paper In bacteria, temperature, pH, and other chemical agents a II affect the expression of genes. In this lab, the effect of temperature change on the gene which codes for a red pigment called prognosis of bacterium Seer TIA mercenaries is being tested. Seriate mercenaries is usually found in OSI I and plants, and the accumulation of prognosis in the bacterial cells makes them appear red. Prognosis is produced only at certain temperatures, so b y regulating the temperature in which Seriate mercenaries is cultured, the optimum temperature for the most prognosis to be produced can be tested. Purpose The purpose of this lab is to observe the effect of temperature c anger on the production of the pigment prognosis by the back terbium Seriate mercenaries, and also to determine whether previous culture conditions affect gene expression. Hypothesis If the bacteria is cultured in 27 , then it will produce more prognosis than the bacteria cultured in 37 Regardless of the first culture conditions, the bacteria recaptured in 27 co will produce more prognosis than the bacteria recaptured in 37 Materials see attached lab, materials, page 25 Independent Variable: Temperature (in Celsius) Dependent Variable: Amount of prognosis produced Methods/Procedures see attached lab, procedures, page 2527 Data see attached lab, data, page 25, 26 Analysis 1. You should label the bottom off Petri dish instead of the top because this way, the lids will not accidentally be sit ached. It is also easier to read the label if it is on the bottom, because the Petri dishes will be put into the incubator upside down to minimize condensation. 2. You must not touch a non sterile surface with the applicant or tip before obtaining the innocuous from the stock culture because the applicator tip might become contaminated, which would compromise the experiment. 3. You should lift the lid of the Petri dish only 23 CM rather t Han remove it completely in order to keep as little of any thing other than the bacteria from contaminating or getting into the Petri dish. . If I cultured two samples of bacteria and grew them at 32 co , I predict that the samples will produce less prognosis (be less red) than the bacteria cultured in 27 co , but produce more prognosis (be more red) than the bacteria cultured in 37 co 5. If the new cultured were grown at 37 for 8 hours, then at 27 for 24 hours, I predict hat the bacteria will produce prognosis (be red) because according to the data, the c onditions of the recapture have more of an effect on the production of prognosis than the conditions of the initial culture. . The temperature at which the bacteria were originally re cultured has more effect on the production of prognosis t Han the temperature at which the bacteria were originally cultured. Both samples recaptured in 27 were red, meaning that they produced prognosis, regardless of their initial culture c notations, while both samples recaptured at 37 ere white, signifying the absence of prognosis production, also regardless of their original culture conditions. 7. Prognosis is not only a pigment; it is also an antibiotic. Its function may be to kill other microorganisms which might be harmful to the Seriate mercenaries that live in the same temperature range. 8. An advantage of the temperature sensitivity of prognosis proud action might be that the bacteria would only produce it when needed d. The ability to control the production of prognosis according to temperature helps the bacteria to synthesize the pigment helps it o not produce excess prognosis when it is not needed. Conclusion My hypothesis, which was that the bacteria cultured in 27 co will produce more prognosis than the bacteria cultured in 37 , and also that the bacteria recaptured in 27 (regardless of the original culture conditions) will produce more p Rodings than the bacteria recaptured in 37 (also regardless of the original culture condition s), was supported. The S. Mercenaries cultured in 27 turned red, indicating the production of pro disposing, while the S. Mercenaries cultured in remained white, indicating that no prognosis was synthesized.

Essay on On The Bridge

Essay on On The Bridge Essay on On The Bridge Evaluation Essay- Growing Into a Different Person Growing up is hard but learning the mistakes will make a person grow. The protagonist of the story will get over the past, live in the present, and realize who they are. Living in the present will only make them grow as a person and live life without the worry of the past. The piece that most accurately describes the process of growing up is â€Å"On the Bridge† by Strasser. This story is the most realistic because of the challenges, symbols, and realization. One way â€Å"On the Bridge† presents a true perspective of becoming mature is through the challenges Seth has to overcome. In the beginning of the story, Seth had never been in a fight in his life and scared to get into one. Seth crosses over the mature stage by overcoming his challenges along with Adam. Instead of confessing the truth, Seth mans up and supports Adam through a fight between three big guys. Seth is now brave and mature enough to protect his â€Å" friend.† Another way â€Å"On the Bridge† presents a realistic interpretation of growing up is through the use of symbolism. In this story, Seth wants to be a cool kid, not realizing that is not the true him. Adam’s leather jacket looked authentically old and worn, like he has been in a hundred fights with it. The denim jacket represents the tough and coolness of Adam. To be on the same level as Adam, Seth had to get a new denim jacket, rip the sleeves off, and wash it a hundred times. Another

DRIVING THE ORGANISATION - ORGANISATIONAL DESIGN AND DEVELOPMENT Assignment - 1

DRIVING THE ORGANISATION - ORGANISATIONAL DESIGN AND DEVELOPMENT - Assignment Example The point of debate is that whether the organizational strategy is purposely changed to adapt to the external environment or the strategy is automatically determined due to external forces, as noted by Hannan and Freeman (1977). Wieck, (1979) agrees with this stance and argues that developing mutually exclusive theories; relying one single causation, focusing on the origins and elimination of elements such as â€Å"choice† are problematic. This theory can be put to test in Sony’s case - we see that Sony’s strategic direction was determined by external and internal factors, and as a result, the external and internal environment was influenced by its direction. Some strategic choices were made due to adaptation, while the others were determined by external forces- both these forces conglomerated to create Sony’s’ strategic direction. This can be better portrayed using a Venn Diagram Given Sony’s position in the market, it can be said that it had a number of strategic choices; although most of these choices were somewhat influenced by the external environment and company decisions, but due to its size and complexity, it was able to achieve its desired outcome with the availability of multiple choices. According to the work of Porter (1980), such Companies are able to follow â€Å"differentiation and focus strategies, choose market niches or segments within the constraints laid down by the environment or alternatively pursue different strategies despite external forces†, as stated by Berle and Means (1932). Upon using Porter’s (1983) analysis of the external environment on Sony, we can understand how the external environment shaped the Sony’s strategic direction and how Sony’s decision in turn shaped the external environment. The five elements of Porter’s design include: Threat of New Entrants: For Sony, this was a major external force that based their strategic direction, and this is evident

The Major Difference Between Fittings and Fixture in Land Law Coursework - 3

The Major Difference Between Fittings and Fixture in Land Law - Coursework Example These tests highlight not only the importance of distinguishing between fixtures and fittings but the major differences between the two. Although the distinctions are not always clear, a common trend can be identified: the significance of the item in terms whether or not it has become so attached to the land, that it should not be regarded as anything other than a part of the land. This paper examines the major differences between fixtures and fittings by reference to case law. The early case of Holland v Hodgson is a good place to start as it established two test for distinguishing between fixtures and fittings. In this case, the question was whether or not looms that had been installed at a factory could be regarded as part and parcel of the factory. Blackburn J stated that in order to determine whether or not an item was a fixture or a fitting it was necessary to consider the extent of the annexation and its purpose. In this regard, an item that was annexed to the land by virtue o f its own weight would not be considered a fixture unless there was an intention that the item would form part and parcel of the land.5 What can be gleaned from this ruling is that it is first necessary to look at the item and to determine whether or not it is actually fixed to the property and not merely supported by its own weight. If it is fixed, it is a fixture and will likely be considered part and parcel of the land. However, if the item is merely supported by its own weight, then the question will remain whether or not the item was intended to be a part of the land. Buckland J offered some guidance by referencing the case of a stone wall. For instance, if stones were merely plied upon the land there is an assumption that those stones were not intended to form a part of the land.

The Role Of Physical Education In The Universities Essay

The Role Of Physical Education In The Universities - Essay Example Life is full of expectations and it is important that physical education is provided to students so that they can be fully equipped to meet difficulties in life. Therefore physical education is important as it teaches so much more than just education. Education is limited to the classroom only while physical education is within the field or play area of a school or university. It is important that physical education is given to students so that they become stronger and their minds can open up in a very good way. Their strength would focus on building up the society within the future. Also, physical education is a must in today’s times because it puts the students ahead of those students who do not receive physical education. These students remain alert and very active on a day to day basis. They can do their work tasks in a very quick way and get rid of the problems that are within their lives. Their minds become stronger and thus they are always on alert about the environment where they live in. It is a fact that physical education takes care of the mind and the body more than just education, which is boring at times. The sports and fitness classes within universities and schools are important because they look to make the students very fit and sporty. The physical education is necessary as so much more takes place than just physical education. The students become very fit and their bodies come in proper shape. They look like active citizens of society. They start contributing more and more when they are physical educated. These sports and fitness classes bring the best within the students and make them look like good human beings.

Slavery in Colonial Times Essay Example for Free

Slavery in Colonial Times Essay The colonization of North America was fronted by European explorers who discovered the existence of territories in the west. Prior to the colonization of North America, tribes who inhabited the region were in command over their lands and their people. The invasion of European colonizers has eventually brought about radical changes, mainly due to irresolvable conflicts, to the North American tribes’ way of life. Although slavery was notably practiced by European colonizers, native tribes also observed it. Slavery has become one important aspect of the people’s existence as the practice of slavery and servitude was sustained and adapted from the European culture. Slavery and slave trade was significantly practiced during the colonial period and has served a purpose for those who implemented it. In some instances, slaves were traded in order to put an end to the deteriorating population of North American tribes whose members were victimized by the war and also by illnesses brought about by ailments and infections without any known cure. This practice of slavery serves a communal and political purpose as it aims to bring back social order in a tribe. For economic purposes, acquired slaves, most especially those of African descent, were marketed to other slave traders. Moreover, captives were used to work and serve for people in higher classes of society. For others, slave trade was practices in order to fulfill debts or other neglected responsibilities. The concept of slavery being observed during the colonial times is not a big surprise to almost everyone who is aware of the present conditions of society. We have been hearing terminologies such as racism and discrimination, and as far as I know, this present societal problem originated from slavery. Slavery is inhuman and should be abhorred by everyone. I believe that ethnocentrism, or the belief of the superiority of one’s culture, is the main reason for slavery and slave trade during the colonial times. European colonizers made ethnic tribes and groups as slaves due to ethnocentrism. Since then, our society has been facing problems regarding social order and global peace.

Comparing and Contrasting the Novel and Movie Version of The Grapes of

Comparing and Contrasting the Novel and Movie Version of The Grapes of Wrath John Steinbeck wrote the The Grapes of Wrath in 1939 to rouse its readers against those who were responsible for keeping the American people in poverty. The Grapes of Wrath tells the story of the Joad family, migrant farmers from Oklahoma traveling to California in search of an illusion of prosperity. The novel's strong stance stirred up much controversy, as it was often called Communist propaganda, and banned from schools due to its vulgar language. However, Steinbeck's novel is considered to be his greatest work. It won the Pulitzer Prize, and later became an Academy Award winning movie in 1940. The novel and the movie are both considered to be wonderful masterpieces, epitomizing the art of filmmaking and novel-writing. Although both the novel and movie form of Steinbeck's The Grapes of Wrath are considered to be American classics, the novel provides a deeper understanding of the story's time and meaning. Absent from the film, the novel's interchapters provide a greater understanding of the time in which The Grapes of Wrath takes place. First, in the movie it is unclear why the Joads are forced to abandon their farm. It is described very briefly by Muley Graves, leaving the audience in a state of confusion. However, in the novel, Chapter 5 explains exactly why the farmers are forced to leave. In this interchapter, Steinbeck uses a dialogue between a farmer and a representative from a bank; the farmer is forced to leave because the bank, or the"Monster" as Steinbeck says, needs to make a profit, and if the farmer cannot produce any goods to pay off debts, then the bank forecloses the land. This happened to many farmers in the 1930's due to a dr... ...h provides a more sensational experience than the movie. The novel gives the reader a complete feeling of the time period. It describes in every detail the situation of the Joads, as well as other farming families forced to be refugees from their homeland. On the contrary, the film leaves the reader questioning as to what exactly is happening in America in the 1930's. The novel enthralls the reader with its beautiful descriptions of the setting, and its deep symbolism. On the other hand, the film is barren, dry of symbolism and color. The movie is focused solely on the plot, depriving the audience of Steinbeck's unbelievable writing skills. Despite the fact that both the movie and novel form of Steinbeck's Grapes of Wrath are viewed as American classics, the movie is almost insufferable when compared to the wonderful masterpiece in the novel form of Grapes of Wrath.

The Importance of Employee Engagement

Change is a constant in today? s modern business activity. As Harvard Business School Professor John Kotter wrote in Fujitsu? s `Fit for Change? report, â€Å"the current rate of change within businesses is faster than the rate at which organisations are improving†¦many organisations just can't keep up with the speed of change. † (www. theinformationdaily. com, 2012). This more and more complex and competitive environment inflicts a greater pressure on the employees; given that the employees are the heart of organisations not approaching them appropriately is one of the main reasons of corporate failure (Argenti, 2009).Although there is not a lot of research done in this field as it is a relatively new concept (Saks, 2006), understanding the importance of employee engagement and implementing a well-developed internal communications plan is crucial for success, especially during change (Dolphin, 1999). The organisation should be guided by experts through all this complexit y if it wants to overcome all the tension that originates from the dynamics of change and survive. THE IMPORTANCE OF EMPLOYEE ENGAGEMENT Many authors claim that an organisation? accomplishments, financial performance and employee outcomes may be predicted by the levels of employee engagement. However, it is surprising that even if it is a logical assumption, it appears that employee engagement is waning and that disengagement among the majority of today? s workforce is costing huge amounts of money to organisations in productivity loss (Saks, 2006). At present, workers are well educated, have greater expectations than those of past generations, and aspire to have a better understanding of the company they work for (Argenti, 2009).According to Argenti (2009), most companies? senior managers exclude lower-level employees from taking part in most decision-making. According to Dolphin (1999), employee communication is too often conducted by in-experienced and junior personnel. Therefore , it could be said that organisations do acknowledge the importance of employee engagement to some degree but are not following an appropriate and effective two-way communication strategy that will engage their staff. ORDER AND CHANGEEvery organisation has a culture and identity of its own and these should be consistent, coherent, and clear. When an organisation suffers a big change, it might have the need to acquire a new identity and/or alter or even create a whole new corporate culture (Dolphin, 1999); to be able to direct this change effectively, there must be a well-defined vision. Most of the definitions of vision in this context make reference to an ideal or a future to which the organisational change should lead to (Palmer, Dunfard ; Akin, 2006).Without a firm vision and effective internal communications, the â€Å"changes introduced by managers may seem arbitrary and unneeded†¦ vision helps to motivate staff in working towards the change and engaging in what may appea r to be daunting or risky actions† (For Kanter et al. , as cited in Palmer et al. , 2006, p. 245). Sutton and Khan (1986 as cited in Jimmieson et al. , 2004, p. 12) argue that when a deep change is about to happen, workers â€Å"go through a process of sense-making in which they need information to help them establish a sense of prediction and understanding of the situation†.Palmer, Dunfard and Akin (2006) insist in the importance of having their employees well informed about the situation and about what is expected from them, To the extent that the strategic intent is not complemented by clarity as to expected actions, the chances increase employees will fail to convert a change initiative into supporting action at their level of organisation. The Key point here is that the lack of supporting action is not due to overt resistance or even apathy; it is due to the lack of clear understanding of what such supportive action would â€Å"look like. (Palmer et al. , 2006, p. 149) Organisations must therefore aim to achieve a balance between order and change. For instance, they can only operate efficiently if members execute their roles consistently, perform everyday operations, and uphold ordered structures, but they also need to stay open and agile enough to react to and anticipate the fluctuating stresses of today? s changing commercial environment. (Jacobs, 2004, p. 382). Carl Weick (1979, as cited in Jacobs, 2004, p. 82) highlights in his relational perspective the role of communication when dealing with the tension that arouses between these two elements and suggests that organisations are in essence the outcome of communication collaborations. Lewin? s Three Stage Model of Change (Carnall,2007, p. 70) can be used to help the organisation better understand this process. It consists of three stages: 1. Unfreezing. It is related to cultural change.Identifying both present behaviours and required behaviours necessary to achieve the organisation? s mi ssion and common goals and analysing the differences, with the participation of the company? s members, is the first step of â€Å"unfreezing† actual change. 2. Changing/Moving. Identifying the procedures and changes in the structure that will enable the execution of the new behaviours and the implementation and examination of accomplishments. 3. Refreezing. Instilling the new behaviours, attitudes, and values in the group.This is usually done by rewarding new behaviours, carrying out policies, implementing an effective communication, and educating members in order to support the new culture and behavioural principles; commitment to change is attained in this stage. However, as organisations and their environments are ever more uncertain and dynamic, many changes may occur at once and when one area is refreezing another might be unfreezing or moving. This has led Clark and Clegg to believe that `successful management in the future must be based on intelligence and creativity and the capacity to question and learn? â€Å"executives must learn how to combine continual change with the ability to sustain `business as usual? † (1998, as cited in Carnall, 2007, p. 78-79). An organisation is dynamic, it is persistently reinventing itself, and therefore must be monitored constantly. THE RISKS OF CHANGE AND THE IMPORTANCE OF ORGANISATIONAL SUPPORT A possible reason for failure could be that organisations simply do not dedicate enough time or attention to understand the psychology of change. Employees? xperience is a critical factor that should be considered; it is how people adapt and react to change that makes a difference. Firstly, changes in an organisation are not linear by nature and thus uncertainty is the most common psychological condition that emerges as a result (Callan et al. , 2004); â€Å"much of what we refer to as resistance to change? is really ‘resistance to uncertainty’ meaning that the resistance originates from the proces s of dealing and handling change, not from the change itself (Carnall, 2007, p. 3). Secondly, Palmer, Dunfard and Akin (2006) argue that people? perceptions of how they believe that change will affect their personal interests will influence their readiness for it. People have a tendency to support changes that do not seem threatening to their interests and resist those that appear to be harmful. (Palmer et al. , 2006, p. 149). Managers should understand the potential risks of letting employees face changes on their own without a consistent support on behalf of the organisation. Doubt and uncertainty should be dissipated and substituted by safety, and mutual interests should be addressed to avoid feelings of threat.According to Argenti (2009) effective internal communications not only requires facilitating employees with relevant and sincere information but it should also reinforce their belief that they are significant assets to the company and that subsequently their matters are to o. Listening to them and allowing their participation in conversations regarding organisational change will keep them â€Å"excited about their work, connected to the company? s vision, and in a position to further goals of the organisation† (Argenti, 2009, p. 84). An example that describes poor attention to how stakeholders react to change (whether they are predisposed to welcome it or reject it from the beginning) is Kodak? s announcement of its reduction in workforce to its staff, and of its dividend cut to its investors. They ignored the importance of setting an adequate strategy to promote a positive response prior to change and this basically resulted in resistance to change from both groups which led the merger with Compaq Computers a failure (Palmer et al. , 2006, p. 1) REASSURING EFFECTIVENESS IN COMMUNICATION Before any action is taken, the organisation must have a sense of the present effectiveness of its internal communications. Argenti (2009) reveals that an exce llent way to measure the effectiveness of its actions is by executing communication audits and systematic temperature checks to discover the employees? attitudes towards the organisation itself, their opinion about the quality of the communications they are getting, and whether the messages are being understood.Once this is done, an internal communication framework can be implemented to work on solutions to any communication deficiencies and satisfy those requests. The Strategic Employee Communication Model and Best-practice Definitions (Appendix A) can be used in a change programme as â€Å"benchmarks against which to measure a company? s employee communication strengths and weaknesses as well as a model of effective change†. According to Barrett (2004), both the model and its different elements were inspired by research done in numerous Fortune 500 companies on what actually works in employee communication.The best companies integrated many of these definitions in their pra ctice scheme. This model links all principal factors involved in employee communication between them and to the company? s manoeuvres and strategy; it analytically breaks down communication into distinguishable and manageable portions and illustrates how interconnected and inter-reliant each portion is when employee communication is placed strategically within the organisation, a must in order to make change feasible. What moves this model from a tactical level to a strategic one is the direct connection to the firm? â€Å"strategic objectives and business planning process plus the overlay of supportive management with on-going assessment of individual and company communication. † (Barrett, 2004, p. 22). An example of a good communication in practice is what CEO Gordon Bethune did in Continental airlines. Every month, he held an open-house in his own office where employees were welcome to go and talk to him about any issues, suggestions, or complaints, and in numerous occasio ns he would go himself to meet the employees at their workplace.This platform for open, informal, and sincere discussion was his trait of leadership. He has been recognised for having significantly improved employee spirit and productivity as well as enhancing the global culture of the firm. This is illustrative of what should be done to have the organisation prepared in the eventuality of change. THE LEARNING ORGANISATION. FROM INDIVIDUALS TO A TEAM In order for the organisation to move as a whole it should behave and act as one.Organisations should provide the ground for individuals to move out of their sense of self, be flexible, and connect with and contribute to the group consciousness. Many authors emphasise the need of creating learning cultures within organisations in order to achieve success during change. â€Å"Teams, not single individuals, are the key to successful organizations of the future and†¦ individuals have to learn in the context of the team† (Append ix B). Hurst (1995, as cited in Carnall,2007, p. 65) for instance exposes that a performance organisation should evolve into a learning organisation when it faces complexity; â€Å"tightly defined tasks, control systems and rigid structures† should be replaced by â€Å"recognition, networks and teams†. His ecocycle model of eight stages points toward renewal through which the company reinvents itself, more explicitly, â€Å"in which people rethink what they seek to achieve, with whom and how, and thereby recreate the organisation†¦ it is certainly a learning process†. The complexity theory can throw some light on this perspective.As Darwin, Johnson and McAuley (2002, cited in Carnall,2007, p. 84) note, the basic idea that lies beneath the relevance of the complexity theory within the literature regarding organisational behaviour is that of a multifaceted adaptive organism described as a coherent network of agents interacting in parallel with no ? command an d control framework? and who are ? adaptively intelligent? (Appendix C). This view links to the idea of ? self-organisation? (Carnall,2007, p. 84). Emery (2004, as cited in Carnall, 2007,p. 85) also presents â€Å"an analysis of open-systems theory-based action research as an enabler of learning and change†.She starts off by stating that learning is fundamental for viable change and then argues that practitioners must deal with all individuals at every level of the corporation and all practical areas must be implicated in some kind of practise that will enable them to take part in this learning process. However, she highlights that there are certain obstacles that might get in the way such as certain attitudes of the elite members, fail to use a common language throughout the organisation, and diverse framework and priority schemes.Another issue to tackle is the fact that individuals have different learning rates and they learn in different ways (Carnall, 2007). That is where the role of internal communications plays a significant role. Professional practitioners should be able to identify where communications fail and target unlike audiences with different techniques to be able to engage them appropriately. We therefore can determine that the objective of education in the long-run would be to create a â€Å"strong sense of listening and of responsiveness [that will] permeate(s) the organisation† (Macleod, p. 9) by: -Forming engaging managers that will know how to communicate cultures and values and treat their personnel with respect. As MacLeod ((Macleod, p. 79) ) states in his report, managers who engage â€Å"facilitate and empower rather than control or restrict their staff; they treat their staff with appreciation and respect and show commitment to developing, increasing and rewarding the capabilities of those they manage. †. -Giving employees a voice and tools to address management with their concerns.They must feel â€Å"they are l istened to and see that their opinions count and make a difference†¦ [And that they are able to] speak out and challenge when appropriate† (Macleod, p. 79) CONCLUSION Employee engagement levels can predict an organisation? s accomplishments and performance as it is claimed by many authors. However, due to today? s complex environment it is more than necessary to build up a strong internal communications strategy. Employees should not be isolated from the organisation as a whole and should be informed and involved in it. The corporate culture should be coherent and the vision should be clear.If organisations fail to communicate all this properly and engage its employees into believing that change is not synonym of threat, resistance will appear. Resistance may lead to a break in the internal homeostasis and the consequences will show up as a failure when trying to move the organisation forward. REFERENCES Argenti, P. (2009) Corporate Communication. 5th ed. Singapore: Mc Gr aw Hill. Carnall, C. (2007) Managing Change in Organisations. 5th ed. Essex: Prentice-Hall. Dolphin, R. (1999) The Fundamentals of Corporate Communications. Butterworth-Heinemann. Jimmieson, N. t al. (2004) A Longitudinal Study of Employee Adaptation to Organizational Change: The Role of Change-Related Information and Change-Related Self-Ef? cacy. Journal of Occupational Health Psychology , 9 (1), p. 11-27. MacLeod, D. and Clarke, N. (2009) Engaging for Success: enhancing performance through employee engagement. [report] Department for Business Palmer, I. et al. (2006) Managing Organizational Change: A Multiple Perspectives Approach. s. l. : Mc Graw-Hill Saks, A. (2006) Antecedents and Consequences of Employee Engagement. Journal of Managerial Psychology, 21 (7), p. 00-619. www. theinformationdaily. com (2012) Making your organisation fit to change. [online] Available at: http://www. theinformationdaily. com/2012/12/21/making-your-organisation-fit-to-change [Accessed: 4 Mar 2013]. J acobs, G. (2004) Corporate creative thinking. In: Oliver, S. M. ed. Handbook of corporate communications and public relations. London: Routledge, pp. 382-384. Barrett, D. J. (2004) A best-practice approach to change communication. In: Oliver, S. M. ed. Handbook of corporate communications and public relations. London: Routledge, pp. 22-24. . APPENDICES Appendix A. Figure 2. 1 Strategic employee communication model (Barrett, 2004, p. 23) *Appendix B. Senge? s five disciplines: 1. Systems thinking: everyone must learn how to view things as a whole and that one set of events has impact on others 2. Personal mastery: ? the discipline of continually clarifying and deepening†¦ personal vision, of focusing†¦ energies, of developing patience, and of seeing reality objectively.? 3. Mental models: ? learning to unearth†¦ internal pictures of the world, to bring them to surface and hold them rigorously to scrutiny? 4.Build a share vision: leadership is the key to creating and co mmunicating the vision†¦ the leader creates vision but is prepared to have it reshaped by others 5. Team learning: teams, not single individuals, are the key to successful organizations of the future and individuals have to learn in the context of the team (Senge, 1990, as cited in Carnall, p. 164) *Appendix C. Darwin, Johnson and McAuley (2002, Carnall, p. 84) describe a multifaceted adaptive organism: 1. It is a network of ? agents? acting in parallel, often interconnected, ways but without any ? ommand and control? framework 2. These agents are ? adaptively intelligent? ; constantly seeking and making sense of patterns, testing ideas, evolving and learning. 3. Change is achieved through learning, evolution and adaptation. 4. Control of the system is dispersed throughout the system. 5. Coherence within the system arises out of competition and cooperation among the agents as they see advantage in alliances and other arrangements for mutual support. This view links to the idea of ? self-organisation?. (Darwin et al, 2002, as cited in Carnall, p. 84)