The Adventures Of Huckleberry Finn By Susan B Anthony

Susan B Anthony once said, â€Å"Men, their rights, and nothing more; women, their rights, and nothing less. For decades now, our society has been dealing with gender inequality. Most men wouldn’t care about this issue because their lives aren’t being impacted by this. Women have been, and are still facing discrimination against their gender. The inequality negatively influences a woman’s life at home, school, and at work. It also limits the things that they are capable of doing and it violates their human rights. Compared to how it was back then, there has been a great amount of change in our society, but men are still preferred over women in most situations. In society, there are usually certain expectations of men and women and there are certain ways that both genders do things. A major novel that we read for HWOC was The Adventures of Huckleberry Finn. The main themes for this book were racism and slavery, but once we talked about the book in details, we realized there were also a few pieces of evidence of gender inequality. When Huck was pretending to be a girl named Sarah Williams in order to cover his identity, he was sewing with a woman when she said, â€Å"You do a girl tolerable poor, but you might fool men, maybe. Bless you, child, when you set out to thread a needle don’t hold the thread still and fetch the needle up to it; hole the needle still and poke the thread at it; that’s the way a woman most always does, but a man always does t’other way.† (57,58). By saying this,Show MoreRelatedWhat It Means For The American Identity2100 Words   |  9 Pagesthe pursuit of happiness†. By the given nat ure of education, the next focus for the fundamentals in the American Identity is opportunity. The established rules of equality were gender and race based. With the pursuit of education came equality. Susan B. Anthony and Mark Twain can be seen as historical figures to equality. Equality between the sexes and between races is vital for a society to be able to move forward and flourish. Throughout history, America has been through many tests. The recent trialRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagescentury)[18] Parzival, by Wolfram von Eschenbach (early 13th century) Sir Gawain and the Green Knight (late 14th century) Lazarillo de Tormes (1554)[19] 17th century[edit] Simplicius Simplicissimus, by Hans Jakob Christoffel von Grimmelshausen (1668) The Adventures of Telemachus, by Franà §ois Fà ©nelon (1699) 18th century[edit] The History of Tom Jones, a Foundling, by Henry Fielding (1749)[20] Candide, by Voltaire (1759) The Life and Opinions of Tristram Shandy, Gentleman, by Laurence Sterne (1759)[20] EmileRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 PagesA quester b. A place to go c. A stated reason to go there d. Challenges and trials e. The real reason to go—always self-knowledge 2. Nice to Eat With You: Acts of Communion a. Whenever people eat or drink together, it’s communion b. Not usually religious c. An act of sharing and peace d. A failed meal carries negative connotations 3. Nice to Eat You: Acts of Vampires a. Literal Vampirism: Nasty old man, attractive but evil, violates a young woman, leaves his mark, takes her innocence b. Sexual implications—a

Anti ­ Semitism Is Prevalent Throughout The World

Anti ­Semitism has been prevalent throughout the world for centuries. There is something about the Jewish race that makes them a target. The cause towards this hostility can be looked at both through religious and through other motivations. They have been treated like scapegoats during predicaments that did not even involve them. The ritual murder accusation at Blois, France in 1171 for example is one of the first cases of blood libel in Europe for which technically isn t even a practiced ritual by the Jews. Even though this happened a few decades after the Jews of Norwich, England were accused of the same crimes; there has been neither proof that a crime has been committed nor any reports of a missing Christian child in either case. This leads to the notion that Anti ­Semitism can either be based on religious reasons or other stereotypes. Based off of the primary source, the Jewish community of 40 can be looked at as a martyred group for their religion in which they died for noble reasons (Jacob, 1). Medieval Jews were religious outsiders in a highly populated Christian world. Medieval Anti ­semitism was unpredictable and varied from location. The views and attitudes of leaders such as kings, lords or the clergy was a crucial factor on how Jews were treated and viewed in the area they resided. They also had to reside in areas separate from Christians even though they were able to live, work and conduct business. It wasn’t a big mystery to see why Jews were

None Provided8 Argumentative Essay Example For Students

None Provided8 Argumentative Essay Death of a Salesman is a play by Arthur Miller. It takes place in New York. Itis about a man named Willy Loman. He has been traveling salesman for theWagner Company for 34 years. He has a wife named Linda, and two sonsnamed Biff and Happy. Happy lives in New York, and works in a departmentstore. After 14 years, Biff finally comes home, looking for a job in New York. Willy is so happy that his sons are with him, that he decides to ask his Boss ifhe can have a job in New York, rather than New England. Instead, Willy getsfired. Willy then asks his friend Charley for fifty dollars, and Charley offersWilly a good job in New York. Willy refuses, and leaves to go meet his sons ina restaurant. Later on, after they have gone home, Willy commits suicide,because with the insurance money, he feels that Biff could be such amagnificent person. Willy Loman came back home after having left for NewEngland one day. He is a traveling salesman for the Wagner Company. Hiswife Linda is at home, and he tells her how he hasnt been able to keep hismind on driving. He starts daydreaming, and his car just swerves off to the sideof the road. He asks about their son Biff, who hasnt been home in over 14years. He is visiting in New York, and is staying with them. Willy startsdaydreaming about when Biff was a senior in high school, and was in a bigfootball game. People were co ming from all over to offer him scholarships. Butsomething happened that year, because Biff was never able to find himself. Now that Biff is in New York, him and his brother Happy are trying to think ofa job that Biff could get in New York. They decide that he could ask Mr. Oliver, a man Biff used to work for. He wants to ask him for a loan of tenthousand dollars, so that Biff can start his own business. When they tell theirfather about their plans, Willy is ecstatic. He thinks they could conquer theworld. He reminds them that the most important thing in life is to be well-likedand to have personal attractiveness. Willy is so happy that his two sons aregoing to have a business together, that he decides to go ask his boss, HowardWagner, for a job in New York. Howard tells him there is no room for Willy inNew York, and then tells him that he can no longer work in New Englandbecause he is doing harm for the company. Willy goes to an old friend toborrow money. His name is Charley. Willy tells Charley that he has been fired,and Charley offers him a job in New York. But Willy declines. Earlier, Biff hadgone to see Oliver about the loan. He waited all day to speak to Oliver, andthen when he finally got to see him, Oliver didnt even recognize Biff. Biff thenrea lizes that his whole life has been a ridiculous lie. Later on, when Biff meetsHappy in a restaurant, he tells Happy about what happened. Happy suggeststhat Biff not tell Willy about it, and instead tell him a nice story instead. WhenWilly gets to the restaurant, Biff tries to explain to him that he had neverworked as a salesman with Oliver, and that he was only a shipping clerk. ButWilly tells his boys he wants to hear something good, because he just got fired. .u207435db860a857f556e05e5c9e017ed , .u207435db860a857f556e05e5c9e017ed .postImageUrl , .u207435db860a857f556e05e5c9e017ed .centered-text-area { min-height: 80px; position: relative; } .u207435db860a857f556e05e5c9e017ed , .u207435db860a857f556e05e5c9e017ed:hover , .u207435db860a857f556e05e5c9e017ed:visited , .u207435db860a857f556e05e5c9e017ed:active { border:0!important; } .u207435db860a857f556e05e5c9e017ed .clearfix:after { content: ""; display: table; clear: both; } .u207435db860a857f556e05e5c9e017ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u207435db860a857f556e05e5c9e017ed:active , .u207435db860a857f556e05e5c9e017ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u207435db860a857f556e05e5c9e017ed .centered-text-area { width: 100%; position: relative ; } .u207435db860a857f556e05e5c9e017ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u207435db860a857f556e05e5c9e017ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u207435db860a857f556e05e5c9e017ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u207435db860a857f556e05e5c9e017ed:hover .ctaButton { background-color: #34495E!important; } .u207435db860a857f556e05e5c9e017ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u207435db860a857f556e05e5c9e017ed .u207435db860a857f556e05e5c9e017ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u207435db860a857f556e05e5c9e017ed:after { content: ""; display: block; clear: both; } READ: The story of Romeo and Juliet EssayBiff cant believe that the company fired Willy. He keeps trying to tell Willy thetruth about the interview, but Willy doesnt listen. He pretends that Oliver hadremember Biff after all those years, and how Oliver threw his arm around Biff. Biff screams out that he cant talk to Willy. Willy leaves and goes to thebathroom. Biff asks Happy to stay and wait for him. Biff leaves, and Happyfollows. He brings along two girls that he picked up earlier. When Willy comeout of the bathroom, he sees that his boys left. He leaves the restaurant, andgoes to the store to look for seeds. Biff finds Willy in the garden planting theseeds. Biff explains to him that he has to leave, and he wont be coming back. Biff tells him that he has stolen himself out of every good job since highschool. Biff starts crying, and then Willy sees that he was wrong when hethought that Biff had been intentionally hateful towards him. He then realizesthat Biff loves him. Later that night, Willy kills himself in a car accident. A fewdays later, at Willys funeral, no one came. Willy died a forgotten man. Deathof a Salesman was a great book. It was a little hard to follow, because it had alot of flashbacks, and sometimes it was difficult to figure out what time period itwas in. At the end of the book, Willy kills himself, and no one but his familycame to his funeral. All his dreams about being well-liked were phony, becausethe truth was that he wasnt very well-liked at all. It is a book about thecommon man being defeated by a society which drains the common man ofhis energy, and then drops him. Bibliography:

Twitter report Essays - Social Networking Services, Real-time Web

Twitter is a way of connecting with people who have the same interest as you or who might be curious in what you have to say or what you are interested in. It can be utilized for such things such as promoting your blog. It?s known for making announcements and other things such as small post. People can also creatively use, an example is I see those who tweet about traffic jams which can help followers know what freeways are better or what to expect when travelling. Really to be honest the difference that I see with twitter and other social media is that there isn?t any interaction between people as there is on facebook. Also you can?t have a whole collection of your pictures as you could on facebook. Nothing personal against those who like twitter but it?s boring to me; I find sites like facebook and tumblr more interesting. My reason for this is because there is not much to do as there is on facebook as in communication and other interactions. I understand that twitter is great for people who are always on the go, but I also think that at sometimes it?s redundant. You see a tweet from the same person within minutes as the first one and at times it gets really annoying that?s why I believe blogs such as tumbler, or facebook are better than twitter.

Assess individual in health care Essay Example

Assess individual in health care Paper UNIT 18 1. 1 Compare and contrast the range and purpose of different forms of assessment. Prior to moving into an organisation all individuals are assessed as are the care providers to ensure that placements can meet and preferences of the individuals. The organisation conducts independent assessments by a qualified key member of the team to assess the needs and preferences of the individual to ensure that the organisation have the facilities and resources to cater for them. The key areas for assessments for needs and preferences would be: †¢EMOTIONAL †¢PHYSICAL †¢SOCIAL †¢LEISURE Key professionals then hold a Care Planning Assessment (CPA) meeting along the individual to discuss the outcomes of assessments. Active support is provided holistically within a role package for all individuals for all aspects of living. This is implemented through means of care plans and structured weekly planners. Before an individual is identified as needing specialist care and support, they must undergo a series of assessments. These assessments may not diagnose  a learning disability, but they do decide whether the individual will receive social care. This explains the types of assessment an individual may undergo, including: Official process or corporate screening procedures Clinical assessments Behavioural assessments Holistic assessments Person Centred Planning (PCP) Comprehensive assessments and care plans Prev Page Next Page View as single page Search TOPICS IN THIS DOCUMENT Assessment, Health care, Healthcare, Management, Nursing care plan, Risk, Risk assessment, Risk management RELATED DOCUMENTS Health care ? Name: ID: Module: Developing Counselling Skills in Health and Social Care Contents Introduction In any health and social care setting, employees at all levels will be required to listen to patients, clients, their friends and relatives expressing their views, concerns and emotions. These can be complex and sometimes difficult interactions; therefore it is 5988 Words | 8 Pages READ FULL DOCUMENT health Social care ? Unit 4222-222 Suport individuals to eat and drink. 222-1 Be able to support individuals to make choices about food and drink. 1. 1 Establish with an individual the food and drink thay wish to consume. We will write a custom essay sample on Assess individual in health care specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assess individual in health care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assess individual in health care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1.2 Encourage the individual to select suitable options for food and drnk. 1. 3 Describe ways to resolve any difficulties or dulemmas about the choice of food and drink. 1. 4 Describe how and when to seek additional guidance 5988 Words | 2 Pages READ FULL DOCUMENT Health Care Communication Communication is ongoing. It can be verbal or nonverbal. In the health field the way nurses communicate with patients will determine how the patient recovers. A patient who feels cared for by his or her nurse is willing to do what the nurse asks because they trusts what she says is true, and will be more willing to participate with treatment. The patient who is distrusting of their nurse will not be compliant or may not take part in self-care. Nurses communicate 5988 Words | 5 Pages READ FULL DOCUMENT suggestions Canada health care ? MGEC34: Economic of Health Care Professor: Michele Campolieti Communication Assignment: Suggestions of Future Development of Canadian Health Care System and Health Insurance Industry Received: March 18th, 2013 There are several economic aspects that policy makers in Canada can learn from the models described in this essay. These economic aspects come from 5988 Words | 3 Pages READ FULL DOCUMENT Assess the Individual in a Health and Social Care Setting Unit 518 Assess the individual in a health and social care setting Compare and contrast the range and purpose of different forms of assessment The assessment process is the back bone to any package of care and it is vital that it is personal and appropriate to the individual concerned. Although studies have found that there is no singular theory or understanding as to what the purpose of assessment 5988 Words | 2 Pages READ FULL DOCUMENT Assess The Individual In A Health And Social Care Setting ? Assess the individual in a health and social care setting 1. Understand assessment processes 1. 1 Compare and contrast the range and purpose of different forms of assessment There are many forms I use to assess an individual’s needs. The first bit of the information comes from Derby City Council, which is called a outcome based support assessment. This is what they use to identify someone’s needs and how much 5988 Words | 4 Pages READ FULL DOCUMENT health and social care ? CU1532 promote equality and inclusion in health, social care or children’s and young people’s settings 1. 1Diversity: Diversity is where no two people are the same, we all have characteristics that make us unique: age, culture; disability (mental, learning, physical), education, ethnicity, gender, language(s) spoken, marital/partnered status, physical appearance, race, religious beliefs, sexual orientation. Equality: Equality mean no matter how different we are 5988 Words | 3 Pages READ FULL DOCUMENT P3 health and social care trends of health and ill health among different social groupings. I will talk about each pattern and trend in its own paragraph, Social class, Gender, Ethnicity, Age and Geographical location. I will talk about the links between these to health issues. I will back these up through the use of evidence such as statistics. I will then conclude what I have found out. Firstly I will talk about each pattern and trend. Social Class Social class helps to 5988 Words

Brand Marketing and Communication Challenges for Mercedes

Brand Marketing and Communication Challenges for Mercedes Branding, marketing and communications are critical aspects of any business. These elements carry the message that a company hopes to send to its potential and existing clients. These three aspects of business are vital for successful relationships with clients.Advertising We will write a custom essay sample on Brand Marketing and Communication Challenges for Mercedes-Benz specifically for you for only $16.05 $11/page Learn More The purpose of this paper is to examine the fundamentals of branding, marketing and communications in an effort to identify the challenges businesses face in their implementation. Based on this examination, the paper will investigate how Mercedes-Benz handles the associated challenges, and the lessons that other businesses can learn from Mercedes-Benz. Fundamentals of Branding Branding refers to the effort an organization puts towards differentiating itself and its products from its competitors. On the other hand, a brand is a specif ic product, organization, or item. Any misconception about these two concepts can lead to strategic blunders. Building a brand is not necessarily the same as branding, but it involves branding. Effective branding requires the use of several elements. These elements include a logo, sounds, colors, and a slogan of a brand. Branding is about using these elements, alongside others to create a unique set of attributes for a product. Collectively, the brand elements can help a product to achieve brand personality. One of the important issues to consider during the branding process is developing the brand definition. A brand definition is a succinct expression of what constitutes the brand. It is important to develop a brand definition early in the branding process because it helps the team dealing with the process to choose the elements they need to emphasize. The final concept for consideration in the branding process is brand focus. Many branding efforts fail because of lack of focus. B rands with a high level of focus tend to have greater success in the market. Whenever organizations use a single brand to represent a wide range of products, the brand fails to form a lasting impression in the minds of consumers. In other words, it lacks focus. The challenges associated with branding vary from business to business. In the context of the analysis presented above, these challenges fall into four categories. The first category of challenges relates to the challenge of distinguishing between brands and branding. Essentially, all products are brands.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, not all products have undergone branding. In the first case, firms spend money on RD and come up with a product that meets perceived consumer needs. All efforts that go into product development build the brand. However, branding requires the firm to take this message to the consumer. The second challenge arises from the choice of brand elements needed to communicate the features of the brand. The choice of colors, logos, taglines, and sounds associated with a brand can mean the difference between successful branding and poor branding. Many firms fail to find ways of developing brand elements that stand out because of the failure to appreciate their impact on branding. The third challenge that firms face when carrying our branding exercises is failure to define their brand. The basis for this failure is the inability or unwillingness to choose the most important aspects of the brand. Products can meet several needs, and the creators usually want consumers to understand all these capabilities. However, communicating all the features of the brand at once results in blurry communication. The final challenge that firms face when carrying out branding exercises is lack of focus. Many firms believe that developing new brands from scratch is expensive. Therefore, they create new product lines under established brands. However, splitting the focus of a brand can lead to erosion of the value of the brand. Mercedes-Benz handles its branding effectively. Anyone who hears of the name Mercedes-Benz thinks about a stylish high-end car that will cause heads to turn. The branding success of Mercedes-Benz can help other firms make branding decisions. Mercedes-Benz is a respected brand because of its long history. The company has a very strong brand reputation based on superior performance, and stylish designs. The choice of brand elements for the Mercedes-Benz reflects the clarity of thinking in the branding process. The company decided to use the three-pointed star as its logo early in the twentieth century, and still uses it to date. In addition, the company’s tagline, â€Å"the best, or nothing† clearly shows it is intentionally positioning itself as a top-of-the-range product. From the onset, the makers of the Mercedes-Be nz were keen to have a clear definition of their product. Mercedes-Benz did not start as a low-end model. From inception, its makers were targeting the high-end market even when the motor industry was nascent. This means that the brand definition for the Mercedes-Benz automobiles has not changed since its inception.Advertising We will write a custom essay sample on Brand Marketing and Communication Challenges for Mercedes-Benz specifically for you for only $16.05 $11/page Learn More Fundamentals of Communication Communication in business is a sensitive component of service delivery. With the advent of the internet, the number of communication channels has increased. In addition, the traditional channels have also become more efficient at delivering large quantities of information. For instance, television channels nowadays have news anchors reading the news as ribbons run at the bottom of the same screen. In many instances, the item the anchor reads is usua lly not the same as the items on the ribbons. The amount of noise in communication channels is also on the increase. TV commercials are too many. Advertisements on billboards compete with those in newspapers and magazines, as well as those on branded accessories. The bombardment of commercial messages is so high that people have adapted by filtering adverts out of their minds. The internet on the other hand has created new communication channels within the last two decades. Social media is the most popular form of communication today. Email is still used by many businesses to communicate with clients, and for marketing. In addition, the internet has made it possible for people to communicate using Voice over Internet Protocol (VoIP) through services such as Skype. Instant communication is also available via both text and video chat. All these options are available to small and large firms. The challenges that many firms are facing include getting through to potential customers, publ ic relations (PR), and choosing an effective mix of communication channels. The challenge of getting through to potential clients arises from information overload. The ease of communication facilitated by technology is overwhelming people with information. An analysis of the information sources that people deal with on any day shows that a typical consumer must distinguish from thousands of messages on a daily basis. Consumers have developed defense mechanisms that enable them to switch off messages that do not stand out. The impact of this on advertising is that if a communication medium fails to capture the attention of customers, it is a total waste. The second challenge that firms face is PR management. PR is an important component of business communication. The increasing influence of social media platforms and the increasing ease of online publishing have complicated the work of PR managers. A firm’s reputation may suffer irreparable damage if it fails to monitor the is sues clients raise in the social media. This is even more challenging for small firms because they cannot afford to retain full time PR professionals to monitor their online reputation. Bigger firms either hire the services from PR firms or employ people to manage their social media activities.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third challenge associated with communication that many firms must deal with is determining an effective mix of communication channels. There is a multiplicity of channels, and the level of effectiveness of each channel varies. The lessons that other firms can learn from Mercedes-Benz when it comes to communication include the following. First, Mercedes-Benz advertises its vehicles in niche markets. This reduces the wastage associated with untargeted advertisements. The company advertises its cars through its website, in car magazines, and on high-end television channels. The communication channels chosen by Mercedes-Benz are based on the brand positioning of the vehicles. Secondly, the company manages its PR activities internally because it can afford to hire PR professionals. The lesson here is that even if a firm cannot hire PR professionals, it can outsource online monitoring to PR firms. Thirdly, Mercedes-Benz uses an optimized list of communication channels. Mercedes-Benz has a strong social media presence, with YouTube channels, Facebook pages, and Twitter accounts. In addition, Mercedes-Benz publishes information in conventional media such as car magazines, business magazines, and television. The lesson here is that every firm must strive to find the best mix of communication channels in order to communicate effectively with all its clients. Fundamentals of Marketing Marketing is making the consumer aware of the presence of a product, with the aim of making a sale. Making sales is not the immediate concern of a marketing effort. However, the marketing cycle ends with the successful conversion of prospective customers, to paying customers. Marketing approaches vary depending on the products on offer. The two main choices in terms of overall strategy are whether a company should use mass marketing or niche marketing strategies. Mass marketing usually applies to fast moving consumer goods. Niche marketing on the other hand concentrates on specific mar ket segments. The role of marketing is to inform consumers about the availability of products that can meet a need in their lives. This is the informational attribute of marketing. However, marketing also aims at turning uninformed consumers into potential customers. The work of a marketer is to ensure that when the consumer needs the product, he will turn to the brand that the marketer introduced. The development of marketing strategies usually depends on the four Ps. The four Ps are product, price, placement, and promotion. The Product is the brand sold to consumers. Price is the cost a consumer will pay to acquire the product. Setting a price is a process that involves an evaluation of the value customers attach to the product, against the cost that it takes to produce the product. Pricing is an experimental process aimed at making the most, without scaring off customers. Placement is the location customers find a product. Mass marketing usually goes hand in hand with mass availa bility of a product. Niche marketing on the other hand goes hand in hand with niche placement. Promotion refers to the element of marketing that encourages consumers to make a purchase. Marketing is very challenging because of the limited data available to marketing professionals at the beginning of marketing campaigns, especially when introducing new products. The projections developed by marketers depend on past trends. Fundamental shifts in the market can erode the value of reasonable projections. Many firms also face challenges associated with how to position their products. At time is it unclear which strategy will yield the best results. If a firm is capable of reducing manufacturing costs to a minimum, then it can survive as a low cost producer with a mass-market orientation. This position has risks associated with competition because competitors can copy the business model. On the other hand developing a product that consumers will be willing to pay a premium requires more r esources for RD, and very strong branding. Firms that try to get into premium markets without a strong financial base run the risk of making huge losses. Many firms also struggle when it comes to placing their products. Product distribution is very challenging especially for startups. It is expensive to set up distribution points and it is very difficult to get shelf space in existing retail avenues without a product that has a proven record of accomplishment. The challenge of promotion relates to making the appropriate choices in regards to promotion tactics. Often, a good strategy needs time and money to develop. The lessons that firms can learn from Mercedes-Benz are as follows. First, focusing on developing a strong brand can be costly in the short term but is a very good strategy for generating long-term growth. Secondly, marketing needs to be aligned with the overall strategy of the business. Mercedes-Benz vehicles have always been developed for the high-end market and the mar keting strategies used reflect this choice. Priority Areas for Action In the context of the above discussions and the lessons derived from the business practices of Mercedes-Benz, the following are the priority areas that all firms need to prioritize. On branding, any firm that does not have a branding strategy needs to think about it. In this regard, there is need to define the attributes of the brand. This requires making a deliberate choice when picking the brand element such as logos and taglines to ensure that they reflect the central message the company want to send to consumers. On communication, the challenges that firms must deal with have increased in tandem with the growth of the IT sector. The first communication priority area for firms is defining the central message of the brand. Secondly, firms must choose the right mix of communication channels to handle communication. PR management is also a priority area because of the high impact of bad press on a company. In the area of marketing, the priority areas are as follows. First, every firm must define its marketing target, and the best pricing. Novel items work well in the high-end market, while daily use items work well in the mass-market, where price may be a key factor for consumers. The second area of interest for firms in marketing should be the application of the four Ps of marketing. These four Ps will help every firm to determine the specific issues needed to make the marketing effort a success. The firms must realize that the best long-term approach to marketing is the development of a strong brand. Reference List Ferrell, OC Hartline, MD 2008, Marketing Strategy, Cengage Learning, New York, NY. Holmes, D 2005, Communication Theory: Media, Technology, and Society, SAGE, London, UK. Mercedes-Benz 2013, Mercedes-Benz, https://www.mercedes-benz.com/en/. Thomas, A 2011, Strategies for Branding Success, eBooklt.com, New York.

Story of Ruth Research Paper Example | Topics and Well Written Essays - 1000 words

Story of Ruth - Research Paper Example Ruth and Naomi are two widows who were blessed with the love and kindness of Boaz. As Ruth was married into an Israeli family, her true and selfless devotion towards her mother-in-law depicts Ruth as true ancestor of David. As Naomi’s husband moved to Moab from Bethlehem along with his wife and two sons, the famine and other disasters were rampant in those times. The tragedy fell on Noami in an unkind manner as she lost her husband and two sons, after living in Moab for almost 10 years. Ruth was married to one of her sons. Naomi wanted to return to the god’s land Bethlehem, as she wanted the mercy of God to be with her. However, as she pleaded with her daughters-in-law to return to their mothers’ home in Moab, Ruth was not willing and went to Bethlehem along with Naomi. Thus began the journey of love and unselfish faithfulness towards God. The theological lesson in this chapter is to have faith in God and never abandon him, although the general feeling may be that God does not show any mercy. The famine of those times was responsible for such belief. However, the faith in God has forced Naomi and Ruth to return to Bethlehem for seeking the mercy of God. God blesses those who have faith in him. Ruth has provided the evidence of having selfless devotion towards God, as she was prepared to leave all her material belongings and go empty handed to Bethlehem along with Naomi.(Gordon, Book of Ruth Ch 1, nd) Faith moves mountains. In showing selfless devotion to God, many material assets are returned to the faithful, through the mercy of great lord.